# JENNIFER YANG
_1523 Merriweather Dr • Troy, MI 48085
jenyang@umich.edu • (248) 631-6785_

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#### EDUCATION

**University of Michigan Ross School of Business** (2014-2018)
_Bachelor of Business Administration_
* Fellow, 2016 Entrepreneurs Leadership Program (1 of top 20 entrepreneurs at U of M)
* Teaching Assistant, Fall 2017-Winter 2018 Business Economics
* Minor, Chinese Language and Culture
* GPA: 3.5/4.0

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#### EXPERIENCE

**Steelcase, Inc.** (May 2017 - Aug 2017)
_Strategic Marketing Intern, Smart + Connected_
* Developed Customer Success Management (CSM) implementation strategy and process for Smart + Connected software business, resulting in creation of new CSM Manager position
* Created executive-facing cross-function Key Performance Indicator Dashboard incorporating Sales, Finance, Customer Experience, and Operations databases to measure marketing performance, presenting results to Vice President of Global Marketing
* Chosen out of 140 interns for special project, developed and launched Steelcase Brand Ambassador Program, receiving go-ahead for implementation across 2 college campuses

**Pandora Music Challenge** (Sept 2016 - Oct 2016)
_Partnerships Coordinator_
* Spearheaded multi-channel marketing campaign for Pandora-sponsored music data challenge, attracting 88% more attendees than previous events
* Coordinated, managed, and executed marketing efforts across two school programs and over 30 multi-disciplinary student organizations and classes, reaching 3,000+ students

**MakerSwift** (Sept 2016 - Dec 2016)
_Business Analyst_
* 1 of 8 team members chosen for technology transfer venture, commercialized Georgia Tech research into a manufacturing software company with $790,000 in financing
* Developed business model, made financial projections, created comparative analyses, conducted pricing analysis, and identified 40 funding opportunities
* Created presentation to seasoned industry professionals at National Center for Manufacturing Services

**Ford Motor Company** (June 2016 - Aug 2016)
_Research Intern, Smart Mobility_
* Developed process for communicating technical university research projects to Ford’s Smart Mobility department, receiving Employee Excellence Award for work done
* Documented and assessed business and technical feasibility of TechStars Mobility Accelerator startups, resulting in 3 Ford partnerships
* Built database to streamline all 69 university research projects and incoming proposals


**StartUM Entrepreneurship Club** (Sept 2014 - Dec 2016)
_Director of Finances_
* Managed club finances and accounts with funds of over $3,000 for the only student-led incubator organization on campus
* Organized entrepreneurial fundraisers and obtained student organization grants, raising 20% of current club financial resources
* Launched monthly StartUM entrepreneurship newsletter to inform members of funding opportunities and provided mentorship, helping members raise a combined $3,500 for their startups
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#### ADDITIONAL

* Founder of e-commerce apparel store, with over $2,000 in sales in the first 3 months
* Co-Founder and President, Cosmetic Artistry & Industry Club
* Consulting on marketing strategy for Ponyride, a nonprofit coworking space in Detroit
* Consulting on warranty processes for Alphabet Treasury and Google Hardware
* Awarded 3x All-State in Michigan, Academic All-American in high school girls' golf