$ cd Release
$ tree
.
`-- App
    |-- App.exe
    ..........

import shutil

shutil.make_archive('App-1.0', 'zip', '.')

shutil.make_archive('App-1.0', 'zip', 'App', 'App')

Traceback (most recent call last):
  File ".......archive.py", line 4, in <module>
    shutil.make_archive(sys.argv[1], "zip", sys.argv[2], sys.argv[3])
  File "C:UsersAlex.virtualenvs....-nAKWzegLlibshutil.py", line 800, in make_archive
    filename = func(base_name, base_dir, **kwargs)
  File "C:UsersAlex.virtualenvs....-nAKWzegLlibshutil.py", line 686, in _make_zipfile
    zf.write(path, path)
  File "C:UsersAlexAppDataLocalProgramsPythonPython36-32Libzipfile.py", line 1594, in write
    zinfo = ZipInfo.from_file(filename, arcname)
  File "C:UsersAlexAppDataLocalProgramsPythonPython36-32Libzipfile.py", line 484, in from_file
    st = os.stat(filename)
FileNotFoundError: [WinError 2] The system cannot find the file specified: "'App'"