function Bitly(URL,Token) {
  //Created by Alfonzo
  resarray = [];
  if (Array.isArray(URL)){
    for (var i = 0; i < URL.length; i++) {
      if (URL[i] == "") {
      resarray.push("Empty Cell");
      continue;
      }
        B = "https://api-ssl.bitly.com/v3/shorten?longUrl="+encodeURIComponent(URL[i])+"&access_token="+encodeURIComponent(Token)+"&format=txt";
      try{
        var response = UrlFetchApp.fetch(B);
      }
      catch(err){
        var Message = err.message;
        if (Message.search(/INVALID_ARG_ACCESS_TOKEN/i) > 0){
          return "Invalid Token"
        }
        else if (Message.search(/MISSING_ARG_ACCESS_TOKEN/i) > 0){
          return "Missing Token"
        }
        else if(Message.search(/MISSING_ARG_URI/i) > 0){
          resarray.push("Invalid URL");
        }
        else if(Message.search(/INVALID_URI/i) > 0){
          resarray.push("Invalid URL");
        }
        else{
          resarray.push(Message);
        }
        continue;
      }
        resarray.push(response.getContentText().trim());
    }
  }
  else{
    if (URL == ""){
          return "Empty Cell";
    }
    B = "https://api-ssl.bitly.com/v3/shorten?longUrl="+encodeURIComponent(URL)+"&access_token="+encodeURIComponent(Token)+"&format=txt";
    try{
      var response = UrlFetchApp.fetch(B);
    }
    catch(err){
      var Message = err.message;
      if (Message.search(/INVALID_ARG_ACCESS_TOKEN/i) > 0){
        return "Invalid Token"
      }
      else if (Message.search(/MISSING_ARG_ACCESS_TOKEN/i) > 0){
          return "Missing Token"
       }
      else if(Message.search(/MISSING_ARG_URI/i) > 0){
        return "Invalid URL";
      }
      else if(Message.search(/INVALID_URI/i) > 0){
        return "Invalid URL";
      }
      return Message
    }
    return response.getContentText().trim();
      }
  return resarray;
}