Gathering Posts Response

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          "post.body": "Political situations come and go but trust is the foundation of civilization itself. So I was genuinely shaken to see a report from the Edelman PR agency that trust in U.S. institutions fell last year by a huge margin – 17% for the general public and 34% for the 'informed public,' placing us dead last among 27 countries. All four measured institutions (business, media, government, and non-governmental organizations) took similar hits, although government fell the most.\nYou won’t be surprised to learn that concerns about fake news and social media are especially prominent. What’s more surprising is that trust in traditional journalism actually increased in the U.S. The over-all decline in media trust resulted from falling confidence in news from search engines and social media. Similarly, world-wide trust increased in traditional authorities such as technical, academic, and business experts.  So there are rays of hope.\nDigging deeper, the sharp fall in U.S. trust levels follows two years when levels were exceptionally high. The current U.S. trust level is roughly the same as the four reports before that. Maybe don't head for that doomsday cabin quite yet.\nStill, other reports also show tremendous doubts about basic questions of truth. A Brand Intelligence study comparing brand attitudes of Democrats vs. Republicans found that eight of top 10 most polarizing brands were news outlets. World-wide, 59% of people told Edelman they were simply not sure what is true and just 36% felt the media were doing a good job of guarding information quality.\nThe social implications of all this are sadly obvious.  But this blog is about marketing. How can marketers adapt and thrive in a trust-challenged, politically-polarized world?\nProtect privacy. Consumers can be remarkably cavalier in practice about protecting their data: this McAfee report found 41% don’t immediately change default passwords on new devices and 34% don’t limit access to their home network at all. But they are adamant that companies they do business with be more careful: Accenture studies have found that 92% of U.S. consumers feel it’s extremely important for companies to protect their personal information while 80% won’t do business with companies they don’t trust. Similarly, a Pega survey found that 45% of EU respondents said they would require companies to erase their data if they found it had been sold or shared with other companies.\nPersonalize wisely. Accenture also found  that 44% of consumers are frustrated when companies don’t deliver relevant, personalized shopping experiences and 41% had switched companies due to lack of personalization or trust. So there’s clearly a price to be paid for not using the data you do collect. Similarly, an Oracle report found 50% of consumers would be attracted to offers based on personal data while just 29% would find them creepy.  In fact, consumers have a remarkably pragmatic attitude toward their data: 24[7] survey found their number one reason for sharing personal information is to receive discounts. This has two implications: ask consumers whether they want personalized messages (or any messages), and be sure the value of your personalization outweighs its inherent creepiness.\nUse trusted media. Consumers’ attitudes towards media in general, and social media in particular, are complicated. We’ve already noted that Edelman found growing distrust in online platforms. Other studies by Kantar and Sharethrough found the same. But consumers still spend most of their time on search engines and social media, which GlobalWebindex found remain by far the top research channels. Yet when it comes to building awareness, a different GlobalWebIndex report found that social ranked far behind search engines, TV, and display ads. Further muddying the waters, social and ecommerce companies (Facebook, Amazon, and eBay) topped NetBase’s list of most loved brands while Google ranked just 29th. But love isn’t the same as value: a LivePerson survey of 18-to-34 year olds – presumably the most enthusiastic social media users – found most would delete social apps from their phones before they'd give up practical apps for banking, ride-sharing and shopping. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter. Taken together, this suggests that marketers need social channels for scale but can’t rely on them for credibility. Indeed, that’s precisely the conclusion of this Trusted Media Brands report about branded video.\nConsider brand safety. The problems with social and display channels extend beyond general mistrust to actively offensive environments. GumGum found that 68% of brands knew their ads have been placed in objectionable environments, with fake news, divisive politics, and disasters heading the list. A Dun & Bradstreet report on programmatic B2B ads similarly found that 66% of brands have found brand safety increasingly important.  Ad fraud is also a major concern – the two are related because they both reflect brands’ loss of control over their ad placements. This Forrester report on mobile advertising found 69% of marketers felt at least 20% of their budgets were exposed to found mobile ad fraud. Yet all three studies found marketers were plunging ahead with just limited efforts at brand safety and fraud prevention. In a world where consumer trust is tenuous to begin with, this is a very high-stakes gamble.\nBe careful about politics.  Edelman found that 64% of people want business CEOs to lead change rather than waiting for government to impose it. Sprout Social reported a similar finding:  65% of U.S. consumers felt brands should take a stand on social/political issues and 59% felt CEOs in particular should step in. But Euclid found the opposite : 78% said brands should avoid making political statements. Even more extreme, Bambu found just 2.3% of consumers said posting political content would make them more likely to buy from a salesperson while 34.9% said posting political content was a deal breaker, regardless of whether they agreed.  Still, the real danger is taking a position the customer dislikes: Bambu, Euclid and Sprout all found consumers are likely to boycott firms based on their positions. Sprout noted some compensating gain from people who agree but the net benefit is questionable at best: people are slightly more likely to praise a brand when they agree (28%) than criticize when they disagree (20%). But fewer will recommend it (35%) than warn friends and family (38%) and, most critically, fewer will purchase more (44%) than purchase less (53%).   In short, the data here are wildly conflicting: people want businesses to lead but they’ll punish behaviors they don’t like as often as they’ll reward choices they agree with. Of course, widely popular positions are still safe but many issues today have large numbers of people on both sides.  And remember it’s still possible to annoy everyone: Brand Intelligence found that Democrats, Independents, and Republicans all had Diet Pepsi (Kendall Jenner commercial, presumably) and Diet Mountain Dew (I don’t know why) on their most disliked lists. The ultimate result is probably that business leaders can justify being as active or inactive as they personally prefer.\nSo there you have it. Assuming we avoid complete social collapse, marketing in today’s polarized, anxiety-ridden world poses unprecedented challenges. Ironically, the loss of trust is happening at the precise moment when physical products are being replaced by trust-based services such as subscriptions and automated recommendations. The stakes couldn’t be higher.  Choose carefully and good luck.\nDavid Raab\nRaab Associates Inc.\nDavid Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com .\nAuthor Rank: 62\nView All Posts »\n",
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          "post.body": "Are You Sitting Down? Sprout Social’s Instagram P ... - https://t.co/YbDfIQBr8m #ProductUpdates #SuperXGH #GrowthHackers #GrowthHacking https://t.co/krve2NxilL",
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          "post.body": "RT @SamuelPEAN: #Instagram finally let you schedule publications... only if you have a business account... and only through a social media software like Hootsuite,  Sprout Social or SocialFlow... \nBut that's a good start ¯\\_(ツ)_/¯\n#SocialMedia #SocialMediaNews \nhttps://t.co/a9vqiuL5I3",
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          "post.body": "#Instagram finally let you schedule publications... only if you have a business account... and only through a social media software like Hootsuite,  Sprout Social or SocialFlow... \nBut that's a good start ¯\\_(ツ)_/¯\n#SocialMedia #SocialMediaNews \nhttps://t.co/a9vqiuL5I3",
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          "post.body": "#Instagram finally let you schedule posts... only if you have a business account... and only through a social media software applications like Hootsuite,  Sprout Social or SocialFlow... But that's a good start ¯\\_(ツ)_/¯ #SocialMedia #SocialMediaNews https://t.co/a9vqiuL5I3",
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          "post.id": "12905728091",
          "post.body": "Despite the best efforts of third parties, Instagram didn’t allow any tool the functionality to post directly –scheduled or otherwise– to Instagram because of its limited API. In one of those ‘about time’ moments, Instagram has finally announced that it will allow users to start scheduling posts. \n \nUntil the recent announcement, which came via the social media giant’s business blog, the closest Instagram got to scheduling posts was the support for ‘Drafts’, which allowed social media users to prepare posts for later publication. \n \n\n REWIND: [ Cherrydeck Is ‘Yellow Pages Of Instagram’ | Easy Instagram Search & Helps Clients Find Photographers ]  \n\n \nBefore you break out the Dom, official support for post scheduling comes with a few caveats. There is no support for pre-scheduling ads or videos, nor is there direct availability to schedule post within the service itself. Instead, the support is being added to Instagram’s API, thus allowing Instagram partners like HootSuite,  Sprout Social, SocialFlow, or any other Facebook Marketing partner to now have access to the functionality. \n \n“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen,” said in a statement by CEO of Hootsuite Ryan Holmes. \n \n\n \nThe change was introduced today as part of a larger restructuring of Instagram’s API platform. The newer Instagram Graph API, which included the ability to analyze metrics and insights about the business’ performance now adds post scheduling; the ability to view posts they’ve been tagged in and view other business profiles. \n \nThe announcement falls in line with other Instagram features such as  allowing Stories older than 24 hours to be posted and drafts. Their a pparent move away from real-time sharing has long been overdue. There’s another caveat, however, and that is, for now it seems post scheduling is something only larger brands and influencers (businesses) can do, but Instagram says an update will make its way to regular profiles by early 2019. \n \nvia: Instagram Business Blog",
          "author.handle": "Justin Heyes",
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          "post.body": "Revista InformaBTL - Netiquette: la importancia de los buenos modales en las redes sociales\nLas reglas de comunicación virtual son dictadas por las plataformas que mayor uso hacen los usuarios en la actualidad. Según expertos, existen protocolos de comunicación para generar y mantener una interacción optima, por ejemplo, en redes sociales.\nStatista en el reporte ¿Qué hacer y no hacer como community maneger?, señala que un Community Manager debe buscar transmitir cercanía y simpatía a través de las plataformas sociales y, por otro lado, no tomarse con demasiada ligereza el grado de formalidad necesaria. En este aspecto, una encuesta elaborada por Sprout Social, indica que el 83 por ciento de los encuestados afirmó que una de las acciones más preferidas por los consumidores es que un Community Manager responda sus preguntas.\nA continuación, te mostramos un ranking de las acciones que debe lograr un Community Manager, según Sprout Social:\n\nUsar videos – 83%\nResponder preguntas – 83%\nIntervenir en conversaciones – 68%\nHablar de eventos puntuales – 66%\nUsar GiFs – 58%\nReírse de competidores – 33%\nUsar lenguaje de la calle – 31%\nComentar temas políticos – 29%\nReírse de los clientes – 12%\n\n\nFuente: Sprout Social, Survata.\n\nSi deseas perfeccionar tus estrategias Social Media, no te pierdas The Community Managers Summit 2018, 14 expertos en Social Media compartirán sus estrategias en el único seminario para México para profesionales que desean especializarse y profundizar en el sector de la comunicación online. \nCon este seminario podrás alcanzar los siguientes objetivos:\n\nComprenderás a profundidad las herramientas y técnicas para afrontar profesionalmente la evolución constante del sector Social Media.\nPodrás fomentar la comunicación e interacción de la empresa de forma efectiva con tus clientes.\nConstruirás con eficacia la identidad digital de tu marcas con las nuevas tendencias e innovaciones del sector online en este 2018.\nAprenderás a tomar las decisiones correctas en la comunicación digital de tu marca y la de tus clientes.\n\nEn este seminario tendrás interacción con los 14 expertos más relevantes del sector online que trabajan día a día con las marcas que trazan las tendencias e innovaciones en el medio digital. Además de obtener contenido de valor, networking y un desarrollo profesional de alto nivel.\nPara más información, puedes llamar al teléfono 5516.2337, 5219.2960; lada sin costo al número 01.800.715.7444.\nTe invitamos registrarte, dando click aquí.\nLa entrada Netiquette: la importancia de los buenos modales en las redes sociales aparece primero en BELOW THE LINE, RETAIL | Revista InformaBTL.\n\n  \n ",
          "author.handle": "Guillermo Cortés",
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          "post.body": "&quot;Unfortunately, the official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself.<br /><br />Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite,  Sprout Social or SocialFlow now have access to the functionality, which they can then add to their own products. Instagram says the API is available to all of Facebook’s Marketing Partners and Instagram Partners.&quot;",
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          "post.body": "Instagram will now allow businesses on Instagram to schedule their posts via software applications like Hootsuite,  Sprout Social or SocialFlow. \nhttps://t.co/RFa01uQzzX",
          "author.handle": "tmkg",
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          "post.body": "How Sprout Social Helped Me Become a Better Social Media Manager https://t.co/kAuocwM1Yd #smm  via @simplymeasured",
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