diff --git a/hadrian/src/Rules/Program.hs b/hadrian/src/Rules/Program.hs
index c9df6f5e2d..d7bcb48712 100644
--- a/hadrian/src/Rules/Program.hs
+++ b/hadrian/src/Rules/Program.hs
@@ -13,6 +13,7 @@ import Settings
 import Settings.Default
 import Target
 import Utilities
+import Flavour

 -- | TODO: Drop code duplication
 buildProgramRules :: [(Resource, Int)] -> Rules ()
@@ -44,12 +45,18 @@ getProgramContexts stage = do
     -- make sure that we cover these
     -- "prof-build-under-other-name" cases.
     -- iserv gets its names from Packages.hs:programName
-    let allCtxs = [ vanillaContext stage pkg
+    --
+    profiled <- ghcProfiled <$> flavour
+    let allCtxs =
+          if pkg == ghc && profiled && stage > Stage0
+            then [ Context stage pkg profiling ]
+            else [ vanillaContext stage pkg
                   , Context stage pkg profiling
                   -- TODO Dynamic way has been reverted as the dynamic build is
                   --      broken. See #15837.
                   -- , Context stage pkg dynamic
-                  ]
+                 ]
+
     forM allCtxs $ \ctx -> do
       name <- programName ctx
       return (name <.> exe, ctx)