OLS Regression Results
==============================================================================
Dep. Variable:      CUSTOMER_PURCHASE   R-squared:                       0.041
Model:                            OLS   Adj. R-squared:                  0.039
Method:                 Least Squares   F-statistic:                 1.134e+06
Date:                Sat, 16 Nov 2019   Prob (F-statistic):               0.00
Time:                        14:07:49   Log-Likelihood:                 6347.7
No. Observations:               23588   AIC:                        -1.260e+04
Df Residuals:                   23541   BIC:                        -1.222e+04
Df Model:                          46
Covariance Type:                  HAC
=============================================================================================
                                coef    std err          t      P>|t|      [0.025      0.975]
---------------------------------------------------------------------------------------------
const                        -0.0277      0.009     -3.169      0.002      -0.045      -0.011
OPEN_PAST_EMAILS              0.0019      0.003      0.642      0.521      -0.004       0.008
2                             0.0005      0.000      0.968      0.333      -0.000       0.001
3                             0.0005      0.001      1.032      0.302      -0.000       0.002
4                             0.0092      0.007      1.310      0.190      -0.005       0.023
5                             0.0013      0.002      0.705      0.481      -0.002       0.005
6                             0.0067      0.003      1.990      0.047       0.000       0.013
7                             0.0094      0.003      3.240      0.001       0.004       0.015
8                             0.0189      0.004      4.619      0.000       0.011       0.027
9                             0.0143      0.004      3.771      0.000       0.007       0.022
10                            0.0262      0.003      9.058      0.000       0.021       0.032
11                            0.0319      0.003     11.337      0.000       0.026       0.037
12                            0.0479      0.004     12.085      0.000       0.040       0.056
GROCERY                       0.0292      0.009      3.345      0.001       0.012       0.046
BULK                          0.0298      0.012      2.515      0.012       0.007       0.053
SEAFOOD                       0.0060      0.009      0.647      0.517      -0.012       0.024
BEER                         -0.0094      0.009     -1.087      0.277      -0.026       0.008
BUTCHERY                      0.0079      0.010      0.834      0.404      -0.011       0.027
DAIRY                         0.0288      0.010      2.884      0.004       0.009       0.048
PRODUCE                       0.1151      0.011     10.041      0.000       0.093       0.138
DELICATESSEN                  0.0230      0.010      2.262      0.024       0.003       0.043
BAKERY                        0.1652      0.071      2.329      0.020       0.026       0.304
FROZEN                        0.0042      0.010      0.435      0.664      -0.015       0.023
MALE                         -0.0052      0.002     -2.092      0.036      -0.010      -0.000
ADVERTISING_STRICT           -0.0183      0.011     -1.601      0.109      -0.041       0.004
OPEN_PAST_EMAILS_X_ADVERT     0.0056      0.007      0.771      0.441      -0.009       0.020
GROCERY_x_ADV                 0.0162      0.011      1.504      0.133      -0.005       0.037
BULK_x_ADV                    0.0184      0.040      0.457      0.647      -0.060       0.097
SEAFOOD_x_ADV                -0.0040      0.010     -0.400      0.689      -0.024       0.016
BEER_x_ADV                    0.1921      0.116      1.651      0.099      -0.036       0.420
BUTCHERY_x_ADV               -0.0019      0.012     -0.155      0.877      -0.025       0.022
DAIRY_x_ADV               -7.664e-05      0.016     -0.005      0.996      -0.032       0.032
PRODUCE_x_ADV                 0.0208      0.016      1.284      0.199      -0.011       0.053
DELICATESSEN_x_ADV           -0.0124      0.016     -0.792      0.428      -0.043       0.018
BAKERY_x_ADV                  0.8385      0.071     11.764      0.000       0.699       0.978
FROZEN_x_ADV                  0.0182      0.015      1.240      0.215      -0.011       0.047
2_x_ADV                      -0.0085      0.006     -1.454      0.146      -0.020       0.003
3_x_ADV                      -0.0012      0.001     -0.928      0.354      -0.004       0.001
4_x_ADV                      -0.0101      0.007     -1.412      0.158      -0.024       0.004
5_x_ADV                       0.0100      0.013      0.748      0.454      -0.016       0.036
6_x_ADV                       0.0011      0.009      0.120      0.904      -0.017       0.020
7_x_ADV                       0.0161      0.012      1.381      0.167      -0.007       0.039
8_x_ADV                       0.0018      0.010      0.185      0.853      -0.017       0.021
9_x_ADV                       0.0068      0.012      0.569      0.569      -0.017       0.030
10_x_ADV                      0.0091      0.008      1.207      0.227      -0.006       0.024
11_x_ADV                      0.0146      0.008      1.811      0.070      -0.001       0.030
12_x_ADV                     -0.0056      0.010     -0.587      0.557      -0.024       0.013
==============================================================================
Omnibus:                    21359.233   Durbin-Watson:                   1.949
Prob(Omnibus):                  0.000   Jarque-Bera (JB):           499548.758
Skew:                           4.623   Prob(JB):                         0.00
Kurtosis:                      23.561   Cond. No.                         226.
==============================================================================

Warnings:
[1] Standard Errors are heteroscedasticity and autocorrelation robust (HAC) using 1 lags and without small sample correction