Ryan Kelly  - 	The main focus of our marketing campaign for the AtoD Battery would revolve around technology conferences, and online advertising. Setting up displays and demonstrational booths at technological conferences, such as the Apple Conference, E3 Video Game Convention, etc would be an excellent method of introducing the product to the target audience. Secondly, online advertisements, and YouTube videos would help reach out to deeper sectors of the target audience that are unable to attend the pre-mentioned conferences for various reasons. Online ads and marketing campaigns are also very beneficial as they can be easy linked to the product’s website, which offers the ability to purchase the product online. This is important as you can allow the user to purchase the product immediately after capturing their attention, as opposed to relying on them to visit your site at a later time, when they are prone to forget about the product completely.