tv.setText(Html.fromHtml("<a href='test'>test</a>"));

<intent-filter>
    <category android:name="android.intent.category.DEFAULT" />
    <action android:name="android.intent.action.VIEW" />
    <data android:scheme="com.package.name" />
</intent-filter>

com.package.name://action-to-perform/id-that-might-be-needed/

Uri data = getIntent().getData();

public class ClickSpan extends ClickableSpan {

    private OnClickListener mListener;

    public ClickSpan(OnClickListener listener) {
        mListener = listener;
    }

    @Override
    public void onClick(View widget) {
       if (mListener != null) mListener.onClick();
    }

    public interface OnClickListener {
        void onClick();
    }
}

public static void clickify(TextView view, final String clickableText,
    final ClickSpan.OnClickListener listener) {

    CharSequence text = view.getText();
    String string = text.toString();
    ClickSpan span = new ClickSpan(listener);

    int start = string.indexOf(clickableText);
    int end = start + clickableText.length();
    if (start == -1) return;

    if (text instanceof Spannable) {
        ((Spannable)text).setSpan(span, start, end, Spanned.SPAN_EXCLUSIVE_EXCLUSIVE);
    } else {
        SpannableString s = SpannableString.valueOf(text);
        s.setSpan(span, start, end, Spanned.SPAN_EXCLUSIVE_EXCLUSIVE);
        view.setText(s);
    }

    MovementMethod m = view.getMovementMethod();
    if ((m == null) || !(m instanceof LinkMovementMethod)) {
        view.setMovementMethod(LinkMovementMethod.getInstance());
    }
}

clickify(textView, clickText,new ClickSpan.OnClickListener()
     {
        @Override
        public void onClick() {
            // do something
        }
    });

android:textColor="#3399FF"

myTextView.setOnClickListener(new OnClickListener() {
public void onClick(View v) {
    doSomething();
}
});