Introduction About the Company

Dish Infra Services Private Limited operates as a subsidiary within the broader landscape of media services, focusing primarily on delivering innovative digital solutions. Established as a part of the Dish TV network, one of the largest direct-to-home (DTH) broadcasting services in India, Dish Infra seeks to leverage cutting-edge technology to enhance user engagement and content delivery. Its strategic initiatives aim to modernize the traditional television landscape, aligning with digital transformation trends in the entertainment sector.

About WatchoApp

WatchoApp, a key service offered by Dish Infra Services, is an ambitious venture into the realm of digital streaming. Launched to diversify Dish TV’s offerings, WatchoApp provides a platform for a wide range of content including original web series, short films, live TV channels, and user-generated content. Its unique proposition lies in its commitment to showcasing fresh and diverse voices within the Indian entertainment sphere, catering to a young, dynamic audience seeking innovative and relatable content.

Role of the Marketing Intern

In my role as a Marketing Intern at WatchoApp, I am engaged in various promotional and strategic marketing activities aimed at boosting the platform’s visibility and user base. My responsibilities include analyzing market trends, contributing to social media campaigns, and participating in the planning of promotional events. This role requires a keen understanding of digital marketing principles and a creative approach to engaging potential viewers and retaining existing subscribers.