data_in="name12341address312312lat-12.403lon-130.244802height100"

import re

ONE_FIELD = re.compile(r'(?P<field>[^\d.+-]+)(?P<number>[+-]?[\d.]+)')

for m in re.finditer(ONE_FIELD, data_in):
    print("{m[field]} = '{m[number]}'".format(m=m.groupdict()))