The document is an advert. The logo represents a yellow "M" which is the first letter of the brand "McDonald's". To be more precise, it advertises a new restaurant which is opening in India. So the opening of a new restaurant is here associated to the birth of a new-born baby. Therefore we understand that this ad targets young children and their parents. In this ad we can see a baby lying on a white blanket. He is watching the camera. He looks like a clown. The advertiser has used a clown, which will remind everybody of McDonald's. The layout underlines the constrat between white and red. This ad attracts our attention immediatly since the colours are bright. Colours are well-known devices to influence and attract consumers.