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Social Explosion - anyone heard of them?

Jul 20th, 2020
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  1. Social Explosion - anyone heard of them?
  2. I don't really need an explosion, what I need is about 500 social bookmarks a month across a variety of social platforms.
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  14. The last package I got did what it was supposed to but I need to show some light sharing month after month.
  15. I have about 10 pages I would like to see popping up in different social media sites a few times each day.
  16. My niche does not do a lot of social media, especially not for the kind of stuff I am peddling. In the addiction field people want gossip. If Brad Pitt goes into rehab it gets shared but autonomic nervous system hyperactivity does not get a lot of shares.
  17. I just need Google to see that someone is reading this shit once in awhile and that it makes sense links are being built to it.
  18. I am looking for a service where I just pay. I don't want to surf the web and bookmark sites too. I would use OnlyWire but then it looks like all the bookmarks would be done by the same accounts. I need this stuff to look sporadic and be all over the place.
  19. Never heard of it - how does it work exactly?
  20. Unknown. I was hoping you could tell me how it worked. He has about 400 videos on different aspects of the thing. There is so much information I was hoping someone could tell me if it is credible. If it is, then I will have to wade through all his videos.
  21. just Google "Anthony Hayes Social Explosion"
  22. I have the link but I don't know if we want to give this guy credibility by linking to him from this board.
  23. Does anyone know of a pay-to-play social media exchange. I don't want to surf, I want to pay to get others to share me.
  24. Or does anyone know of subscription who I can give 10 URLs that will share them on all sorts of different venues each month.
  25. Even if issues like bid jamming were fixed & ad matching was more relevant, it still didn't fix issues with lower ad depth in emerging markets & arbitrage lowering the value of expensive keywords in the United States.
  26. Understanding the Value of Search Clicks
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  28. When a person types a keyword into a search box they are expressing significant intent. When a person clicks a link to land on a page they may still have significant interest, but generally there is at least some level of fall off. If I search for a keyword the value of my click is $x, but if I click a link on a "top searches" box, the value of that click may perhaps only be 5% or 10% what the value of a hand typed search. There is less intent.
  29. Here is a picture of the sort of "trending now" box which appears on the Yahoo! homepage.
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  31. Typically those sorts of searches include a bunch of female celebrities, but then in any such box there will be one or two money terms added, like [lower blood pressure] or [iPhone 6s]. People who search for those terms might have $5 or $10 of intent, but people who click those links might only have a quarter or 50 cents of intent.
  32. That difference in value can utterly screw an advertiser who gets their high-value keyword featured while they are sleeping or not actively monitoring & managing their ad campaign.
  33. For what it is worth, even Google has tested some of these sort of these "search" traffic generation approaches during the last recession. On the Google AdSense network Google was buying banner ads telling people to search for [credit cards] & if they clicked on those banner ads they ended up on a search result page for [credit cards].
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  35. To this day many companies run contextual ads that drive search volume, but the difference between today & the Yahoo! which failed to monetize search is there is (at least currently) a greater focus on traffic quality.
  36. Under-performance Due to Shady Traffic Partners
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  38. Yahoo! continued to under-perform in large part because Yahoo! had a lot of "search" partners with many lower quality traffic sources mixed in their traffic stream & they didn't even allow advertisers to opt out of the partner network until after Yahoo! decided to exit the search market. As bad as the above sounds, it is actually worse, as some larger partners had access to advertiser information in a way that allowed them to aggressively arbitrage away the value of high advertiser bids wherever and whenever an advertiser overbid.
  39. So you would bid thinking you were buying primarily search traffic based on the user intent of a person searching for something, but you might have been getting various layers of arbitrage of lower quality traffic, traffic from domain lander pages, or even some mix of robotic traffic from clickbots. Those $30 search ad clicks are a sure money loser if it is a clickbot software program doing the click.
  40. And not only were some of Yahoo!'s partners driving down the value of clicks on Yahoo! itself, but Yahoo! was paying some of the larger partners in the high 80s to low 90s percent of revenue. Here is a (made up) example chart for illustration purposes, where the (made up) partner is getting a 90% TAC
  41. Advertiser Bid Y! Search Clicks Partner Clicks Total Clicks Total Revs TAC Rev after TAC
  42. No Partners $30 3,000 0 3,000 $90,000 $0 $90,000
  43. Bit of Arb $25 3,000 1,000 4,000 $100,000 $22,500 $77,500
  44. Heavy Arb $10 3,000 6,000 9,000 $90,000 $54,000 $36,000
  45. Why did Yahoo! allow the above sort of behavior to go on? It is hard to believe they were completely unaware of what was going on, particularly when it was so obvious to outside observers. More likely it was that they were rapidly losing search share & wanted the topline revenue growth to make their quarterly number. By the time they realized what damage they had already done to their ecosystem, they were already too far down the path to correct it & were afraid to do anything which significantly hit revenues.
  46. The rapid rise and fall of a large Yahoo! search partner named Geosign was detailed by the Canadian Financial Post, in an article which is now offline, but available via the Internet Archive Wayback Machine:
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