Can't Afford Backlink Analysis Tool, Nevermind. Check this

Can't Afford Backlink Analysis Tool, Nevermind. Check this
link:targetwebsite.com -site:targetwebsite.com
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This Advanced operator returns the websites mentioning or linking target website you want to analyze their backlink profile.

To break this down:

1 - The First Part is you want to tell Google to give me results matching this domain. And since the domain itself will be returned.
2 - Here is the importance of the second part of the operator. Which is excluding the target website? Eventually, you get all the places mentioning this website, AKA backlinking it.

Note: The "Link" Operator was officially deprecated in 2020, But it still works and returning results with me with many searches and niches.
Works but not properly. Shows results where the link doesn't exist but the keyword in the domain is used. One will have to go through a lot of results to find someone's backlinks
bad operator notuseful
I don't believe this gives you a very accurate picture of their link profile. However I guess it's better than nothing :)
Works but not properly. Shows results where the link doesn't exist but the keyword in the domain is used. One will have to go through a lot of results to find someone's backlinks
With your eyes then and some manual work. You can tap into potential targets blocked by commercial crawlers, like ahrefs and so

This will help you determine what content needs to be created (or even reworked) to fit the needs of the search.

Don’t Forget Site Structure

Creating content around a topic isn’t the only piece of the puzzle.

It is important to organize your content in a way that makes sense to crawlers and show that you are an authority in a given subject.

If search engines see that you are creating more relevant content around a given subject, you should see more improved results around these terms.

One of the best ways to demonstrate this authority is by using breadcrumbs to show the flow of your site.

Not only does this act as a second layer of navigation for users but it also helps crawlers understand how to get from point A of your site to point B.

Breadcrumbs can also help you shift the structure of your site without having to make changes to URLs, which can be incredibly dangerous for SEO.

Don’t forget to take a look at your competitors that are performing well to see if there are any insights you can glean from their site structure.

No need to reinvent the wheel and you might gain some more info on how to expand your coverage of a topic in the process.

Time to Dominate

Now that you have your topics identified and your roadmap planned it’s time to implement.

It is important to sit down with the team that will be creating the content and reviewing the strategy.

This information will help keep your writers in-line with the end goal and help them produce high-impact content to fit these needs.

It’s more important to develop content that helps users and not aiming for a word count.

Not every product will be suitable for sampling. But I could totally see this working with some types of products, such as non-perishable food items.

And it might be an innovative, out-of-the-box way to get the attention of your audience.

3. Leverage Your Google Ads Advertising with Other Marketing

Sometimes when smaller businesses complain about not being able to compete with megabrands, they’re not considering the full picture.

They open their Google Ads account, count up what they’re getting in conversions, look at what they’re spending, and conclude that it’s a losing proposition.

And so they prematurely shut down their PPC efforts.

But you can’t make decisions about ROI at the account level.

You need to think more broadly. And specifically, you have to think about how you can use other marketing strategies to further leverage your Google Ads spend. After all, PPC shouldn’t exist in a vacuum.

Here’s an example: We worked with a florist that was paying about $80 CPA. His average sale was also about $80.

At the account level, this doesn’t look promising.

But viewed within the context of all their marketing activities, this was actually a great deal!

Here’s how it worked:

The client was finding most of its new customers through paid search advertising. The initial sale acted (almost) as a loss leader.

After the sale, customer data was uploaded into the company’s CRM — including the occasion for which the flowers were purchased.

On the anniversary of that special occasion, our client would remarket to the client via email. In many cases, the client would make another purchase.

Our client looks good to the customer (“My florist reminded me about my parent’s wedding anniversary!” ) and the customer looks good to the recipient of the purchase (“Our son remembered our wedding anniversary!”).

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