ma version corrigée:

What is literary writing?

Not all novels have the same literary ambition. What distinguishes one from another? In his new novella Anthologie de la littérature contemporaine française, academic Dominique Viart proposes classifying them into three categories.

Those in the first category serve to entertain and to make us dream. They are the romantic plots which Emma Bovary feeds on, or the long-term adventures of a captain. The ('strings are visible'? maybe it doesn't make sense in English idk, but in French we say "ficelles" as a reference to these: https://goo.gl/images/rksJqR . The general idea of the sentence is 'even though you know it's bullshit you still get into it/believe it', you'll probably find a more pleasant way than me to say it) but it doesn’t matter – they work.  “The reader knows what type of pleasure it is going to bring them, just like kids enjoy being read the same story for the umpteenth time”, Viart emphasized.

The second category groups together “marketing products”. Here what matters is the “subject” – a theme which is fashionable like same-sex parenthood, violence, office life, Facebook… Their authors have few literary *preoccupations*, but they often pick up on the (i'd say 'frame' or 'status' because the word "état" gives the idea of something static) of society before others.

Finally, authentic literature, according to Viart, is that which mystifies(nonplusses would be more accurate maybe?). The difference is seen in the writing. Unlike the previous categories, “true authors don’t use language as a simple tool at their disposition, it’s their own material: they examine it; they mould it to produce new meaning.”

As prolific(abundant?) as it is, this distinction nevertheless entails risk, that which reduces literature to writing, not worrying about the content. In a book of dialogues with Jean-Jacques Lecercle, Ronald Shustermann makes fun of this obsession about form, typical of French literary studies: “This could lead us to think that a book of grammar exercises is a literary text”.

Tzvetan Todorov has himself warned of this in his short story La Littérature en peril: “A (cut off/limited/one-sided) conception of literature, which separates it from our world, has imposed itself in teaching, in critics and even among many writers. The reader, himself, looks to literature to provide some sense of meaning to his life. And it is he who is right”.
					Héloise Lhérété, Sciences Humaines, November 2013.