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- Archive 1996 CDROM HACK <3
- 1996 SECRETS OF INTERNET MARKETING
- ------------------------------------------------------------------
- Hold on to your hat because you are about to enter the new frontier
- of sales and marketing. The Internet is the most extraordinary and
- cost effective marketing tool you could possibly imagine. If you are
- like me and you do not have an unlimited advertising budget read on
- because the dynamics of marketing are about to change in your favor
- - FOREVER!
- I had great success in 1995 marketing a variety of products on the
- Internet and 1996 promises to be even better. Due to my success
- I have been featured on two videos and in numerous national magazine
- articles concerning the subject of Internet Marketng. I receive orders
- from every continent, every day, even as I sleep. I am doing a thriving
- business with people I never would have been able to reach through
- traditional advertising. If you already realize the benifets of online
- marketing and would like to get started skip to the end of this report
- to see how you can be doing business on the Internet in days with my
- personal assistance.
- My monthly marketing costs now are negligible - less than you might
- pay for dinner for two and a movie. This success has come as a
- result of studying the Internet culture, experimentation and just plain
- hard work. I am still experimenting and learning even as you are
- reading this. I want to take this opportunity, in the course of this article,
- to pass along to you what I have learned. I will tell you why I think you
- should be using the Internet as part of your marketing campaign and
- what has worked for me.
- The time is right for you to begin marketing on the Internet if you have
- not started already. The Internet has attained critical mass and
- thousands more people are coming online everyday. These are people
- who have the power to spend. In the very near future, a little later in
- 1996, cable companies will begin piping the Internet to the huge
- masses who, let's face it, simply do not use a PC in their everyday life,
- for one reason or another. This high speed cable pipe will send
- information into a TV set top box at speeds HUNDREDS of times
- faster than a typical 28.8 modem (about three times the speed of a T1!).
- When that happens this incredible marketing vehicle will be even
- better and the floodgates will really open. The people who have
- established themselves on the Internet will reap huge rewards.
- REASONS FOR YOU TO BE MARKETING ON THE INTERNET
- Let's begin by discussing some of the advantages of marketing on the Internet.
- * One of the beauties of Internet Marketing is that you control the entire
- process from start to finish. You do not have to rely on printers,
- manufacturers, media people or anyone else. Marketing on the Internet
- is fast and it is effective. With some products you can bring you
- manufacturing and distribution costs to practically `zilch'.
- * You can support users on your terms for very little cost to you or the user.
- * You can establish one-to-one or one-to-many communication directly
- with the customer. In many cases the customer will approach you
- for information.
- * Your message can easily be tailored to meet the specific needs
- of the customer and much of this can be automated to minimize
- the work involved.
- * Your message can be delivered to your customer, or customers,
- by e-mail instantly.
- * The Internet is a great leveler. For the first time in history big
- corporations and small businesses are put on an equal footing.
- The clever businessperson no longer has to worry that he or she
- will not be able to compete because they do not have the resources
- to foot a multimillion dollar marketing campaign.
- * You receive immediate feedback from potential customers and can
- adjust your marketing campaign accordingly.
- * You can create order forms and receive orders electronically. I do
- it today even with all of the controversy about the insecurity of
- financial transactions on the Net. If customers do not feel comfortable
- sending credit card information over the Net they will certainly pick
- up their telephone and call your 800 number without any hesitation.
- I believe that marketing successfully on the Internet is more of an art
- than a science. It is an art that is well worth learning because the rewards
- can be enormous.
- Let's jump right in and see how you can take begin marketing on the Internet
- ADVERTISING IS WELCOMED ON THE INTERNET!
- Well, you might say, `I thought advertising on the Internet and the
- World Wide Web is a no-no'. Nothing could be further from the truth.
- Let's clarify this once and for all, advertising on the Internet is welcome.
- Netizens want information on useful products and have the capacity to
- buy lots of stuff.
- If businesses follow a few simple steps and abide by proper Netiquette
- they will be welcomed on the Internet and will reap tremendous rewards
- for little investment. I am living proof of this and you can do the same.
- Sure you might get a flame or two even if you follow all of the rules
- I suggest to abide by proper Netiquette but it is surely worht it considering
- the potenital of Internet Marketing.
- The secret to doing business on the Internet is to make sure that
- Netizens know about your business in a non-obtrusive manner.
- There are an over 30,000,000 million Internet users out there. But,
- it really is a small community in many ways. Word travels fast and if you
- have a good product or service Internauts will find out about it. It is also
- easy to get the word out to a large portion of the Internet population. If
- you use the proper techniques you can do great business on the Internet,
- but I must stress if you use improper techniques contrary to the
- philosophy of the Net you will receive a tremendous backlash that can
- paralyze your business. You must realize this. People who begin
- marketing on the Net blindly are in for a rude awakening.
- THE WORLD WIDE WEB IN YOUR INTERNET MARKETING CAMPAIGN
- By now, unless you were living under a rock for the past year, you
- have heard of the World Wide Web on the Internet. In all probability
- you have surfed the Web. 1995 was an EXPLOSIVE year for the Internet
- and especially the Web.
- The Web is the fastest growing section of the Internet and to the
- person who wishes to sell on-line it is a dream come true. The Web
- is making front page news in major newspapers and magazines every day.
- Time, Newsweek, The New York Times and the Wall Street Journal have
- all carried prominent stories extolling the popularity of the World Wide
- Web. Almost every major company is putting together a strategy on how
- they will eventually do business on the Internet.
- I believe that marketing successfully on the Internet is more of an art
- than a science. It is an art that is well worth learning because the rewards
- can be enormous.
- The Web is a very important part of your on-line marketing campaign,
- but contrary to popular belief it is only the tip of the iceberg.
- I will go a step further in stating that if you simply put up a page on
- the Web and do not effectively tell the world about it you will be
- sorely disappointed.
- One of the things that immediately grabs your attention when using
- the Web is it's ability to show graphics and handle video and audio
- files on the fly. It is the only portion of the Internet that has these
- capabilities.
- The Web is easily accessed with a browser such as the popular Mosic,
- Netscape, Microsofts Explorer or Netcruiser to name a few. Potential
- buyers accessing your home page can read your information on-line
- or print it to paper. Netscape is commanding an impressive percent
- of the browser world. In some estimations 75% of Web users are
- surfing with Netscape. Microsoft is sure to make inroads into that
- percentage but no one knows how much of the market they will be able
- to capture, certainly Netscape has a big lead but I would never
- underestimate Microsoft.
- In the 1995 Internet How-To Guide I had stated how some popular
- Web sites were getting in excess of 25,000 `hits' (accesses) per day!
- Well, has that number ever skyrocked for the really popular sites
- which now receive well over 1,000,000 hits a day. Even this number will
- rise dramatically in the coming year. We will discuss the value of
- hits a little later but suffice to say that a `hit' does not equate to an
- individual visitor. Even so getting a million hits certainly equates to a
- healthy crowd. Imagine having even 25,000 people reading about your
- product or service in a given day. Every day. And beside the direct
- accesses you receive from on-line buyers you also have the advantage
- over your competition as being perceived as `high tech' and differenciating
- you from the crowd. You can and will use your World Wide Web address
- in your conventional marketing literature.
- STRUCTURE OF THE WEB
- --------------------------------------
- There is no central directory or official top to the Web. There is no
- one comprehensive index where everyone starts their browsing.
- There is no KEYWORD function from a pull down menu such as
- America On-line has. There is no FIND function such as in
- CompuServe. So, it is a bit more difficult for people to find your
- page on the Web. On the other hand, this can definitely be used to
- your advantage, especially since you luckily are reading The
- 1996 Internet How-To Guide. If you are a little more resourceful
- than your competition you can get the business. We'll talk about
- some of the things that you can do to generate interest in a little while.
- NO OFFICIAL TOP OF THE WEB
- ---------------------------------------------
- Although there is no official top of the World Wide Web. The
- unofficial top is the Web is the site at CERN wher it all started. The
- CERN Directory of Web Sites is one is the first directories in
- which you will want to list your Web site. Millions of people use this
- site as a starting point in there Web searches. Besides CERN you
- should also list your site with Lycos, Yahoo, the World Wide Web
- Worm, What's New on the Web and the World Wide Web Yellow
- pages.
- When I put new businesses on the Web I make sure that I list them
- in 25 to 100+ of the most popular Web directories. It is very important.
- Some of the popular directories get in excess of 1,000,000
- accesses PER MONTH.
- Each of these directories and more are listed in the elsewhere in
- this Guide. This will insure you of maximum exposure. From the
- Main Menu of this guide you can access Finding Stuff on the Web.
- We list popular search engines that help you find resources on the
- Web. Your Web site should be listed in at least five of these
- directories and ideally 15 or more.This will give you a good start
- in making your Web page visible to the Internet community. And it
- doesn't cost you anything!
- If you are interested in quickly and easily getting your Web Site listed
- in 200+ Web Search Engines and Indices Read the Section entitled
- Instand Internet Publicity from the Main Menu of The 1996 Internet
- How-To Guide.
- HOW TO GENERATE WEB TRAFFIC USING USENET NEWSGROUPS
- ---------------------------------------------------------------------------------------------------------
- A great way to generate traffic on your Web site or to sell directly
- to the Internet Community is by posting selected messages in
- appropriate Usenet newsgroups. As I mentioned earlier there are
- over 10,000 different newsgroups on the Internet so you have a
- broad choice of subjects to choose from.
- Step one is to make a list of the newsgroups you feel are
- appropriate for your posting. Depending on your product or
- service this may be anywhere from 1 to 10,000. Here is where you
- have to be careful. Whereas on the Web advertising is accepted,
- and expected, on Newsgroups it is controversial. Although no one
- can stop you from posting messages, if your posting is deemed as
- inappropriate you may get flamed by some readers. Flaming is
- the sending of nasty e-mail messages. That is not to say that you
- won't get many orders and inquiries as well. Maybe even
- thousands of orders.
- There have been numerous documented cases of companies
- which have spammed the Internet. Spamming is posting the same
- message in many newsgroups. The name spam originates from a
- famous Monty Python comedy skit. One company posted to over
- 5,000 newsgroups in one felt swoop. They were flamed incessantly
- but they also made a killing for one nights work - more than most
- people make in a year.
- No matter how much care you take you will probably offend
- someone. If you are playing by the rules and you get flamed don't
- let it concern you. It is just part of doing business on the Internet
- and the potential rewards are great.
- I am now using powerful technology tools to monitor hundreds of
- newsgroups simultaneously for posts which I think I can potentially
- convert into sales. I developed this newsgroup scanning feature out
- of necessity to maximize as much as possible the incredible
- potential of Newsgroups.
- I use this technology for my products and those of my clients to
- `listen in' on hundreds of newsgroups. I either reply to the interested
- parties directly with preformatted mail from my clients or forward the
- leads to my clients. This is my top of the line ongoing service and is
- really quite reasonable. it is detailed in the Section entitled Instant
- Internet Publicity. To try to do this manually would be all but impossible.
- SET UP LINKS AND THEY WILL COME
- -----------------------------------------------------
- Links - hypertext links can bring a tremendous number of people to
- your Web site. In fact links are so important that some of the
- popular sites, such as Hot Wired, are selling link space on the
- their Web pages.
- Most people will do a reciprocal agreement for free. You place a
- link to the other persons site on your page and they will place a
- link for your page on their site.
- The link doesn't have to take up more than a line or two of space
- and it simply has to include a small description and the URL
- address of the site it is linking to. Here is a typical link:
- <LI><A HREF="http:/totw.com/videovu.htm">VideoVu
- Home Page</A><P>
- When the person clicks on the link they are magically brought to
- your Web page.
- Try to set up as many links as possible. Begin going through
- some of the sites listed in Best Web Sites on the Main Menu of this
- program. Find sites that you would like to be linked to and contact
- the owner of the site. Their e-mail address and/or telephone
- number will be listed on their Web page. Remember some pages
- generate in excess of 1,000,000 accesses per day so if you can be
- listed on a good site(s) you can instantly generate tremendous
- Web traffic.
- By listing other interesting sites on your Web page you are making
- your site that much more interesting and of value to your readers.
- KEEP THEM COMING BACK FOR MORE
- -------------------------------------------------------------
- You want to keep people coming back to your site on a regular
- basis. Make sure your site is up to date and constantly changing.
- A real estate broker should have new houses on line and
- mortgage rates listed, a financial firm should have the latest
- market happenings. Lists are always good ways to keep people
- interested. Contests and games are other techniques that keep vistors
- yearning for more.
- TRADITIONAL MARKETING MATERIAL
- ------------------------------------------------------
- Make sure that your URL and e-mail address is prominently
- placed in all of your traditional marketing material - brochures,
- letterhead and business cards. As more and more people begin
- using the Web on a regular basis you will be perfectly positioned
- to take advantage of your Web site.
- WHAT WILL YOU SELL
- -------------------------------
- Ideally, you will already have a product in mind that you want to
- market on the Internet. If you do not yet have a product you can
- do a survey of available newsgroups and come up with a product
- that is appealing to popular groups already on the Internet. Start
- frequenting various newgroups and mailing lists. Learn about the
- culture of each group or list. Learn what is accepted and what is not.
- After you have selected the newsgroups you wish to post to, the
- next step is to decide on the type of message you are going to
- use. You have choices in the approach you can take.
- Experimentation on a small scale will help you to analyze which
- approach is best for you.
- The folks on the Internet love free information. So one approach
- which has worked well for me is to post a lengthy message which
- contains mostly free/valuable information. I also make sure that I
- include my contact information so that people know how to reach
- me. I have used this technique successfully with consulting
- services and books. I have seen others use it successfully with
- legal services, videos, reports and audios.
- The other type of message you can post is a short e-mail
- message containing your advertising pitch. If you keep it short
- people are much more tolerant than if you post a lengthy ad for
- your product. Remember, that in the prior scenario your message
- was lengthy but it contained lots of valuable free information. I
- recently used a short e-mail message successfully to let people
- know about a file which I had uploaded to the Internet. My
- messages resulted in many thousands of downloads of the
- file. I received a very positive reaction from the on-line community.
- The actual posting of the messages can either be done manually
- which, depending on the volume of newsgroups you will be posting
- to, can be time consuming. In many Windows Internet interfaces
- you can cut and paste the names of newsgroups one after another.
- If you wish to automate your postings you can use an automated
- program to post to hundreds of newsgroups at a time. Beware that
- indiscriminant cross posting is frowned on. There are times that
- cross posting is acceptable as long as your message fits the
- culture of the groups you are posting to. In fact, not posting to
- appropriate groups is bad net etiquete.
- WORK BACKWARDS
- ----------------------------
- A powerful techique that I commonly use is to gear a section of my
- Web to something that I know will be appealing to a majority of
- the members of the large newsgroups. This is working backwards.
- In essence, I first deciding on the newsgroups I want to target
- and then creating the Web content or FTP file content. Because
- the Web is so flexible and can reflect changes in miliseconds it is
- easy to create offers that will appeal to a wide range of people.
- Taken to an extreme you could mold your Web Site to peak the
- interest of most of the users on the Internet. I know of one such
- person who posted a message on a popular newsgroup and
- created a flood of traffic for his serve in the proximity of 10,000 hits
- in one hour. Unfortunately, the server wasn't able to handle such
- an avalanche of users and locked up.
- MAILING LISTS
- ---------------------
- Marketing with mailing lists follows the same formula as
- newsgroups. Remember that by posting to one popular mailing
- list you can generate 30,000+ messages that will be sent directly
- into recipients e-mailboxes. And that is only using one mailing list.
- Imagine using ten, one hundred or one thousand lists. Again keep
- in mind that you may be subjecting yourself to flaming or other
- harassing attacks but the results can be very good. Post where
- appropriate.
- All told, using newsgroups and mailing lists can potentially make
- your marketing material available to over 30,000,000 Intenet users.
- And the cost to reach this huge market is minute compared with
- traditional advertising.
- START YOUR OWN E-ZINE
- -----------------------------------------
- Another great way of generating interest, keeping in touch with Internet
- Users and generating income is by starting an e-zine. An e-zine is
- an electronic magazine. This can be a simple monthly newsletter
- that keeps people informed.
- It is acceptable to send people information which they request and
- if you have an interesting subject that appeals to lots of people if is
- relatively easy to build up a large circulation list quickly and inexpensively.
- For example, I started an e-zine this past year and build a circulation
- of over 1,000 in 4 days. This consisted of only three good postings in
- appropriate places. You can do the same.
- There are many e-zines with very large circulations that charge advertising
- fees and subscription fees in the hundreds of dollars. It is an untapped area
- most people do not even think of exploiting.
- SPECIAL WEB SPACE OFFER
- -----------------------------------------------
- I would like to help you do business on the Internet.
- Physical location is no barrier concerning who you can work with.
- I have happy clients all over the world who love our service.
- You want to work with someone who has great references from
- CURRENT clients.
- On the hardware side I provide you with a virtual server so people can
- access you at: http://www.your domain name.com -
- You must look professional.
- You will be connected to the Internet on our fast T1 server. You
- need this wide bandwidth
- Most importantly, I am always available to you for telephone
- support and guidance concerning developing a strategy for your
- Internet Marketing Campaign. Setting up a Web site is the LEAST
- important aspect of marketing on the Internet. You must integrate
- this with other techniques to be successful.
- In the past year alone I have been interviewed by BYTE Magazine,
- Online Access, have starred in The Internet Marketing Video and
- am currently featured in AT&T Magazine's cover story on Internet
- Marketing which has a circulation of over 300,000.
- My clients love my pricing because of what I provide them with.
- I have chosen not to bring on a zillion clients at $50 a month and
- say `have fun' and see them flounder.
- My intention is to give you an individualized service and you as
- much as I possibly can to achieve your goals. I have a monthly
- price of $475. There is no set up fee and this includes development
- of HTML docs and CGI scripts. This includes original
- artwork from my graphic designer, listing in many search engines,
- assistance with linking and much more.
- As part of my services you will receive:
- -------------------------------------------------------
- * Domain Name Registration (http://www.company name.com) -
- Internic registration fee not included - $100
- * 500 MB traffic per month.
- * 10 Megabytes of Disk Space - more than enough for practially
- any sight $1 per megabyte over 10 megabytes
- * Fast T1 ACCESS To the Internet
- * Your own CGI-LOCAL Subdirectory
- * Detailed Web usage Statistics
- * FREE Internet Marketing Video / Software Suite - 2 hour
- video plus software
- * FREE Ongoing telephone support to help you build business
- on the Internet
- * Interactive order or feedback form
- * Counter
- * We have your site listed in the major search engines.
- * We help you properly publicize your business on the Internet.
- * We work with you to develop links to increase traffic.
- ------------------------------------------------------------------------------------
- Our mission at FCS, Inc. is to provide you with superior
- support and service at a GREAT price. This mission has
- enabled us to grow every year. We have very happy clients and
- love to build Web Sites.
- Please contact me if you need more info or would like to
- discuss your Internet Marketing goals.
- I look forward to working and speaking with you.
- Yours Truly,
- Marty `Mr. Internet' Fox
- President
- Future Communications Systems, Inc.
- (516) 496-7121
- future@i-2000.com
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