const array = [ 'NORTH', 'SOUTH', 'SOUTH', 'EAST', 'WEST', 'NORTH', 'WEST' ]
const count = array.sort().reduce((counter, item) => {
  counter[item] = counter.hasOwnProperty(item) ? counter[item] + 1 : 1;
  return counter;
}, {})
console.log(count)