globalProducts = new ProductsCollection();

function View() {
    this.products = new ProductsCollection(); // local refs to products ( mirror )
    var $this = this;
    $('.product').each( function() {
        var obj = $(this).data('obj');
        var emodel = globalProducts.get(obj.id);
        if( emodel ) {
            emodel.set(obj);
        } else {
            emodel = new ProductModel(obj);
            globalProducts.add(obj);
        }
        this.products.add(emodel);
    });
}