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In a business environment, any presentation can be vital to providing an audience with a clear and concise message. However, one must consider the various different types of presentation and their respective requirements in order to deliver their intended message to the audience, as shall be elaborated in a moment;


Informative: An informative presentation must be brief and to the point, so as to allow an audience to quickly read and digest its contents - this also means that it must avoid using complex information or terminology that would not be quickly and easily understood. Of course, it still needs to be factual and accurate in the message it provides to the audience, with an emphasis on visual presentation (bright colours, images, headlines and sound to) to draw in the audience’s attention.


Instructional: An instructional presentation needs to be clear and concise towards its intended audience, providing specific directions or orders during the coverage of the presentation’s topics so that the audience will understand what steps to take when following the instructions it provides and there must also be a clear objective for the audience’s education. Often, it is good practice to use both demonstrative and explanatory tactics so that the audience will both understand and be able to replicate the steps displayed in the presentation’s instructions, with feedback allowed between the audience and the presenter so that any questions raised can be answered on either side. For instance, a presenter may ask the audience if they feel there are any steps that they are still unsure of and may be asked to elaborate further for their benefit.


Inspirational: First and foremost, an inspiration presentation needs to be motivational in its provided message to the audience. After all, that is the point. Attentive use of storytelling can be effective, particularly when providing a relatable narrative to the audience (an emotional connection is key to this) and the use of emotional, personified language to emphasise the point. For instance, a company might deliver a presentation showcasing an employee in a similar position to the audience, who suffers from a lack of self-confidence or stress. The presentation then narrates how the employee overcomes these hurdles through hard work and then highlights the potential rewards for this hard work - both personal and professional, such as improved self-confidence on the personal side and bonus pay as the professional reward.


Persuasive: For a persuasive presentation, there does of course need to be a proposal of some form present that the audience must be persuaded to accept. Here, a clear introduction of the problem at hand must be presented to explain what the issue is and an argument written out across in its favour. The use of logic and evidence to support the proposal presented is key and on top of that, the benefits of solving the problem must be clearly shown to the audience, with a call to action a subsequent “clear” course action key to persuading them. This could be, for instance, a presentation on the behalf of a company with an offering of a security software package that is tailored to the professional, business needs of another company and how it can be of use to them.


Decision making: With a decision making presentation, there is a suggested action that the presenter must be able to convince the audience to take. This is done through the presentation of ideas, suggestions and persuasive arguments to the audience, along with what the audience is being told to do and how they might do it. The presentation may use a vivid choice of words and emotive presentation to convince the audience that this is the right action to take, utilising storytelling to present an example of the suggestion and the consequences of not following it, along with displaying a comparison of two separate worlds, one with the solution implemented and one without the solution implemented again in order to fit the narrative.  A very simple example of this that can be provided would be the Danish “Voteman” (cited here and below) video as part of a presentation which humorously conveys the importance of voting in the European Parliament Election and the potential consequences of not doing so, both personal and political.


AC2.2: Explaining how different resources can be used to develop a
presentation
Different resources
• Use of software packages: creation of text; importing or creating
images; creating graphs; creating charts; creating tables; importing
video; importing sound; linking to intranet pages; web links; use of
master slide and design templates; accuracy checking functions
(spelling, grammar)
• Use of speaker notes and cue cards: prompts for speaker; additional
information for speaker; summary of key points and consideration
• Use of audience hand-outs: copy of presentation slides; additional
sources of information; useful contacts; future reference material
• Use of boards and flip charts: audience participation; interactive
activities; immediate feedback to presenter
• Use of props: demonstration of physical concepts; physical examples
• Develop a presentation: use of resources listed above; use of software
functions (text and non-text, slide transitions, effects, animations);
stages of presentation development (initial proposal, drafts, edits,


With the creation and development of a presentation, there is generally a plethora of different resources that can be available for the presenter to utilise in conveying its messages.


Use of software packages: There are, of course, a wide variety of different software packages available for the presenter to use for their presentation. Microsoft Office is one, if not the most utilised software package for this due to the merits of its Powerpoint presentation software, but there are alternatives such as Apple’s Keynote software or the free to use Google Slides tool. Using these software packages, one can create text, import or otherwise create relevant images, sounds and videos, create charts, graphs and tables to support the topic of the presentation and implement hyperlinks that might link to a relevant web or intranet page. On top of this are the spelling and grammar checking functions of the software (to avoid typos or grammatical errors) and the slide design elements to easily facilitate consistent design (such as a company logo on each slide).
User of speaker notes and cue cards: Speaker notes and cue cards can be invaluable for a presenter, particularly during longer sessions where committing a long swathes of information to memory can be quite difficult. These cue cards could be something as simple as prompts for discussing a certain aspect of a topic, or the use of keywords for facts without necessitating lengthy explanation.
Use of audience hand-outs:
Use of boards and flip charts:




Cited sources:


https://www.youtube.com/watch?v=n3iQZp3oAWw