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By: a guest on Apr 24th, 2012  |  syntax: None  |  size: 1.42 KB  |  hits: 13  |  expires: Never
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  1. *puszczamy reklamę*
  2. ------------[nowy slajd]----------------------------
  3. General information
  4. The product being advertised – Playstation 3 console
  5.  
  6. Creators of the advertisement – Sony Computer  Entertainment
  7.  
  8. Purpose of the advertisement
  9.  
  10. The message (presented values, points of view)
  11. --------------------------------------------------------
  12. The message
  13. (trudno mi to na szybko wyjaśnić, ale mogę to przedstawić)
  14. --------------------------------------------------------------
  15. Reception
  16. Target audience
  17.  
  18. Techniques used
  19.  
  20. Values/points of view promoted
  21.  
  22. Bias
  23. ----------------------------------------------------------------
  24. Composition
  25. Colour palette, visuals
  26.  
  27. Music
  28.  
  29. Presentation of the product
  30. ------------------------------------------------------------------
  31. Form of presentation
  32. Characters recognised by a specific group (similar to athletes recommending sport-related products)
  33. [zdjęcia]
  34. -----------------------------------------------------------------------------
  35. Language
  36. Main slogan - “Long live play”
  37.  
  38. Dialogues
  39.  
  40. [przydałoby się coś jeszcze]
  41. ------------------------------------------------------------------------------
  42. Overall impression
  43. Does the advertisement motivate the viewer to buy the product?
  44.  
  45. Possibility of the advertisement being misunderstood
  46.  
  47. Our notes and opinions on the advertisement
  48. --------------------------------------------------------------------------------
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