- (void)drawRect:(CGRect)rect
{
    CGContextRef context = UIGraphicsGetCurrentContext();

    // let the superclass draw the label normally
    [super drawRect:rect];

    CGContextConcatCTM(context, CGAffineTransformMake(1, 0, 0, -1, 0, CGRectGetHeight(rect)));

    // create a mask from the normally rendered text
    CGImageRef image = CGBitmapContextCreateImage(context);
    CGImageRef mask = CGImageMaskCreate(CGImageGetWidth(image), CGImageGetHeight(image), CGImageGetBitsPerComponent(image), CGImageGetBitsPerPixel(image), CGImageGetBytesPerRow(image), CGImageGetDataProvider(image), CGImageGetDecode(image), CGImageGetShouldInterpolate(image));

    CFRelease(image); image = NULL;

    // wipe the slate clean
    CGContextClearRect(context, rect);

    CGContextSaveGState(context);
    CGContextClipToMask(context, rect, mask);

    CFRelease(mask);  mask = NULL;
     maskedBackgroundColor=[UIColor colorWithRed:r green:g blue:b alpha:a];
    [maskedBackgroundColor set];
    CGContextFillRect(context, rect);


    CGContextRestoreGState(context);

}