module ApplicationHelper

  # would like to do something like this:
  # delegate :format_text, to: self.format_text

  # all this method does is call self.format_text
  def format_text(text)
    # calls the class level method
    format_text(text)
  end

  # need the self. in front to use outside of view
  def self.format_text(text)
    # do something to the text and return a string
  end
end

%label= format_text('something needs formatting')

def header_of_some_data
  "#{@name} blah #{ApplicationHelper.format_text('some text')}"
end