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  1. # H&C
  2.  
  3. ## Phase I
  4.  
  5. ### Components
  6.  
  7. ## Brand Update
  8.  
  9. **Non-negotiables**
  10.  
  11. * logo
  12. * mark symbol
  13. * font (web safe/custom)
  14.  
  15. **Negotiable**
  16.  
  17. * custom iconography
  18. * packaging ideas
  19.  
  20.  
  21. ## Website Design
  22.  
  23. **Non-negotiables**
  24.  
  25. * Responsive design (desktop & mobile views)
  26. * HTML5/CSS3
  27. * Fast!
  28. * Visually engaging
  29. * SEO friendly
  30. * Product focused
  31. * Product filters
  32. * Customer photo gallery (adapted from YBP)
  33.  
  34. **Negotiable**
  35.  
  36. * Native App
  37.  
  38. 3. Ecomm Platform / Hosting Platform
  39.  
  40. **Non-negotiable**
  41.  
  42. * Spree 1.0
  43. * Clean build
  44. * Built for cloud hosting
  45. * Heavy use of caching
  46. * Customized product catalog with intelligent filtering
  47. * Facebook/Twitter Connect
  48. * Support for **official** [extensions](http://spreecommerce.com/extensions?is_official=true)
  49. * WYSIWYG Editor for managing static content
  50. * FAQ system
  51. * Migrate key data to new platform (users, products, variants, credits)
  52. * Support for shipping labels
  53.  
  54. **Negotiables**
  55.  
  56. * Old DB preserved
  57. * Custom extensions
  58. * Fulfillment integration
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