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00:00:01,460 --> 00:00:01,500
how important this
agvocacy message would be.
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00:00:01,500 --> 00:00:04,500
how important this
agvocacy message would be.
3
00:00:04,640 --> 00:00:04,680
When I first heard their message
in Denver, in December last year,
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00:00:04,680 --> 00:00:06,600
When I first heard their message
in Denver, in December last year,
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the idea of empowering producers
to tell their own story
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00:00:06,780 --> 00:00:12,620
the idea of empowering producers
to tell their own story
7
00:00:12,760 --> 00:00:12,800
to the general community
and consumers
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00:00:12,800 --> 00:00:13,800
to the general community
and consumers
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00:00:13,940 --> 00:00:13,980
was such a powerful one I thought
it'd be an ideal fit for today.
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00:00:13,980 --> 00:00:17,100
was such a powerful one I thought
it'd be an ideal fit for today.
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00:00:17,240 --> 00:00:17,280
One of their key messages was -
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00:00:17,280 --> 00:00:18,720
One of their key messages was -
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00:00:18,860 --> 00:00:18,900
you have to be in front
of any issues that break.
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00:00:18,900 --> 00:00:21,060
you have to be in front
of any issues that break.
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To starting to talk in advance
of the threat being present.
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00:00:21,240 --> 00:00:25,320
To starting to talk in advance
of the threat being present.
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00:00:25,460 --> 00:00:25,500
I don't think there's any doubt
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I don't think there's any doubt
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that we need to start
increasing our conversations
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that we need to start
increasing our conversations
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00:00:29,100 --> 00:00:29,140
with the Australian consumer
to really give them the true story
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00:00:29,140 --> 00:00:32,360
with the Australian consumer
to really give them the true story
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00:00:32,500 --> 00:00:32,540
about Australian
agricultural production.
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00:00:32,540 --> 00:00:33,660
about Australian
agricultural production.