http://maps.googleapis.com/maps/api/geocode/output?parameters
http://maps.google.com/maps/api/geocode/xmllatlng=53.244921,-2.479539&sensor=false®ion=gb
http://maps.googleapis.com/maps/api/geocode/xml?latlng=53.244921,-2.479539&sensor=true
<address_component>
<long_name>Northwich</long_name>
<short_name>Northwich</short_name>
<type>postal_town</type>
</address_component>