<?php
$user_roles = $current_user->roles;
$user_role = array_shift($user_roles);
?>

<?php if ($user_role == 'administrator') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

elseif ($user_role == 'editor') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

elseif ($user_role == 'media_access') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

elseif ($user_role == 'retailer_access') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

elseif ($user_role == 'internal_access') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

elseif ($user_role == 'all_vars_access') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

elseif ($user_role == 'checkpoint_access') {
     echo do_shortcode('[enter download-monitor shortcode here]'); }

?>