1. 00:08:26,920 --> 00:08:29,920
  2. how important this
  3. agvocacy message would be.
  4.  
  5. 163
  6. 00:08:30,160 --> 00:08:32,080
  7. When I first heard their message
  8. in Denver, in December last year,
  9.  
  10. 164
  11. 00:08:32,360 --> 00:08:38,200
  12. the idea of empowering producers
  13. to tell their own story
  14.  
  15. 165
  16. 00:08:38,440 --> 00:08:39,440
  17. to the general community
  18. and consumers
  19.  
  20. 166
  21. 00:08:39,720 --> 00:08:42,840
  22. was such a powerful one I thought
  23. it'd be an ideal fit for today.
  24.  
  25. 167
  26. 00:08:43,040 --> 00:08:44,480
  27. One of their key messages was -
  28.  
  29. 168
  30. 00:08:44,760 --> 00:08:46,920
  31. you have to be in front
  32. of any issues that break.
  33.  
  34. 169
  35. 00:08:47,160 --> 00:08:51,240
  36. To starting to talk in advance
  37. of the threat being present.
  38.  
  39. 170
  40. 00:08:51,480 --> 00:08:52,920
  41. I don't think there's any doubt
  42.  
  43. 171
  44. 00:08:53,160 --> 00:08:55,000
  45. that we need to start
  46. increasing our conversations
  47.  
  48. 172
  49. 00:08:55,280 --> 00:08:58,480
  50. with the Australian consumer
  51. to really give them the true story
  52.  
  53. 173
  54. 00:08:58,760 --> 00:09:04,600
  55. about Australian
  56. agricultural production.