00:08:26,920 --> 00:08:29,920
how important this
agvocacy message would be.
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00:08:30,160 --> 00:08:32,080
When I first heard their message
in Denver, in December last year,
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00:08:32,360 --> 00:08:38,200
the idea of empowering producers
to tell their own story
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00:08:38,440 --> 00:08:39,440
to the general community
and consumers
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00:08:39,720 --> 00:08:42,840
was such a powerful one I thought
it'd be an ideal fit for today.
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00:08:43,040 --> 00:08:44,480
One of their key messages was -
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00:08:44,760 --> 00:08:46,920
you have to be in front
of any issues that break.
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00:08:47,160 --> 00:08:51,240
To starting to talk in advance
of the threat being present.
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00:08:51,480 --> 00:08:52,920
I don't think there's any doubt
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00:08:53,160 --> 00:08:55,000
that we need to start
increasing our conversations
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00:08:55,280 --> 00:08:58,480
with the Australian consumer
to really give them the true story
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00:08:58,760 --> 00:09:04,600
about Australian
agricultural production.