<!-- for the sake of the example we put it a little style and we will not use any metas or wtv -->
<html>
<head>
<title>Le awesome Title</title>
<!-- this is the style -->
<style type="text/css">
html, body { color:#666; font:"Times New Roman", Times, serif; }
h1 { font-size:36px; color:#333; margin:0 0 15px 0; padding:0 0 15px 0; border-bottom: solid 1px #e1e1e1; }
.awesomeBox { border:solid 1px #cacaca; box-shadow: 0 0 3px #bbb; padding:15px; margin:20px; width:400px; }
/* this is all you need to make the hidden box hidden :) */
.hiddenBox { display:none; }
/* we put a little style to the trigger */
.box { position:relative; }
.box .trigger { font-size:12px; background:#cacaca; padding:5px 10px; color:#fff; text-decoration:none; position:absolute; bottom:-42px; right:0; }
.box .hiddenBox { background:#f9f9f9; color:#000; padding:10px; margin:10px; }
</style>
<!-- we need jquery for this, so, we will loading
it from google, but you can also load it from local -->
<script src="//ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js"></script>
<!-- this is the trigger button part -->
<script>
$(function() {
$(".trigger").on("click", function() {
$(".hiddenBox").toggle();
});
});
</script>
</head>
<body>
<div class="awesomeBox">
<h1>Le awesome Page</h1>
<div class="box">So this is the box where you could type a lot of text but... you also want to hide an important part so you could surprise them with a sneky picture, or ad :)<br>
<p>So, they will press the read more button.</p> <a href="#" class="trigger">Read more »</a>
<div class="hiddenBox">
<p>A lot of text in this hidden box and ...</p>
<img src="http://hbfs.files.wordpress.com/2009/05/sneaky-cat.jpg" width="100%" /> </div>
</div>
</div>
</body>
</html>