how important this
agvocacy message would be.
how important this
agvocacy message would be.
When I first heard their message
in Denver, in December last year,
When I first heard their message
in Denver, in December last year,
the idea of empowering producers
to tell their own story
the idea of empowering producers
to tell their own story
to the general community
and consumers
to the general community
and consumers
was such a powerful one I thought
it'd be an ideal fit for today.
was such a powerful one I thought
it'd be an ideal fit for today.
One of their key messages was -
One of their key messages was -
you have to be in front
of any issues that break.
you have to be in front
of any issues that break.
To starting to talk in advance
of the threat being present.
To starting to talk in advance
of the threat being present.
I don't think there's any doubt
I don't think there's any doubt
that we need to start
increasing our conversations
that we need to start
increasing our conversations
with the Australian consumer
to really give them the true story
with the Australian consumer
to really give them the true story
about Australian
agricultural production.
about Australian
agricultural production.