name
    ----------
item

                      J  E    4
                              Share           Facebook           Stumbleupon         Twitter           Google+              Pinterest           Linkedin        +


     generic_name
  -----------------
item

                      J  E    4
                              Share           Facebook           Stumbleupon         Twitter           Google+              Pinterest           Linkedin        +

"J  E    4
                              Share           Facebook           Stumbleupon         Twitter           Google+              Pinterest           Linkedin        +   "

$string_hash = md5('string i dont want to');
DELETE FROM table WHERE MD5(item) = $string_hash

DELETE FROM table WHERE id IN(

SELECT id FROM table WHERE item = 'J  E    4
                                  Share           Facebook           Stumbleupon         Twitter           Google+              Pinterest           Linkedin        +   '

 )