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1. Give three examples each of social and
institutional roles.
Your response should be at least 200 words in
length. You are required to use at least your
textbook as source material for your response. All
sources used, including the textbook, must be
referenced; paraphrased and quoted material must
have accompanying citations.
Read the case study, entitled “Marketing in
Schools” on page 430 of the textbook. Once you
finish reading the case study,
answer the following questions:
1. Is there an appropriate age that advertising
should consider?
2. Who are the stakeholders that will be impacted
by your decision, and how will each be affected?
3. What are the benefits and drawbacks to
advertising products within schools?
4. What other facts would you need to make a
decision, and how might your decision affect the
stakeholders?
5. Discuss alternative marketing practices that
could be ethical and help the schools to raise
money.
Evaluate any assumptions that you make. The
case study should be thoroughly discussed, and
the written submission
should meet the following requirements:
• Be at least two pages in length (not including the
cover and reference pages)
• Include a summary of the case study
• Answer the five questions listed above
• Remember to format this, and all written
assignments, using APA style.
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