<h3 class="case">Background</h3>
<p>Twentyseven Global retained Jennings Social Media Marketing (JSMM) more than a year ago to assist with social media content.  However, the mobile and software development company was provided with more than just turnkey solutions which most social media shops are selling these days.  Instead, Twentyseven Global received top notch consultation from CEO Valerie Jennings. This included SEO planning, online strategies for social media content, influencer engagement, email marketing, blogging, tweets, Facebook posts, online SEO press releases, LinkedIn planning, R&amp;D analysis and PR.  JSMM continues to provide on-going consultation during regular marketing calls and is gearing up for the next phase of the company’s social media marketing strategy, utilizing new B2B strategies, software, monitoring and tactics.</p>
<h3 class="casestudy">About Twentyseven Global</h3>
Twentyseven Global is a global software engineering company based in the Kansas City metro area. The firm combines experienced on-site leadership with a network of offshore delivery centers to produce exceptional results. The local teams are comprised of professionals with proven track records at software companies and leading systems integration firms. Twentyseven Global’s offshore development centers have been in business an average of 15 years, providing outstanding software development skills in locations chosen for their cost-effectiveness, stability, availability of English language skills and ability to work with the American culture
<h3 class="case">ROI</h3>
<ul>
    <li>Page One Google Search Results for Twentyseven Global.</li>
    <li>Page One Google Search Results for targeted industry keywords searched by prospects.</li>
    <li>Several pages of Google search results via social media content.</li>
    <li>Business leads from online searches.</li>
    <li>Increase in online reputation management.</li>
    <li>Improvements in overall content marketing including Twitter, Facebook, LinkedIn, G+, e-Newsletters, online press releases, client testimonials, client case studies, blogging, Q&amp;A interviews with industry influencers and organic SEO.</li>
    <li>Increase in overall business development and sales due to the online marketing.</li>
    <li>Increase in cost-savings due to outsourcing the content development, marketing, social media and online reputation management.</li>
    <li>100 percent improvement in Google search placement due to social media marketing.</li>
</ul>
<h3 class="case">Challenges</h3>
Twentyseven Global had limited online visibility and wanted to improve its organic search results. Along with the SEO recommendations, JSMM advised the company to improve its website to show off its clients, work, services and company details. “We had no search engine activity on page one of Google,” said Steve Roatch, CEO and president of Twentyseven Global. “JSMM jumped in and within a few weeks we had new content showing up from Marketwired press releases, social media content published across channels and new blog posts. This was a much welcomed and necessary improvement to enhance our website traffic, credibility, online reputation and drive in new opportunities.”

According to Jennings, Twentyseven Global needed to launch a new and impressive online reputation plan so it could hook into new businesses and get in front of prospects searching for targeted industry keywords to impress the socks off of them. “We incorporated a lot of old and new social media tactics. Our company has been leveraging social media marketing since 2005, so old strategies to us include online press releases, blogging and email marketing. We had a ball working with Steve and his team. This was such an impressive opportunity for us to provide true business value to a company that needed to get ahead fast.”
<h3 class="case">How We Began With Twentyseven Global</h3>
According to Jennings, “The most impressive achievement was moving the Google search needle fast and to page one just under the Twentyseven Global name. There was quite honestly no online branding present. JSMM also leveraged other targeted keyword strategies to enhance search results as well which have transpired into page one searches.”

Roatch added, “JSMM had to work hard to understand our industry, keywords, clients and services to get the ball rolling quickly. They accomplished this by working closely with our team and understanding the marketplace via a competitive analysis they conducted independently. A full presentation was available upon completion of their research.”

Jennings said, “We didn’t have much subject matter expertise in the space but definitely knew enough to be dangerous. This is a likely scenario for our team where we are constantly asked and requested to lead intense dialogue across many different industries. Our team never shies away from these new challenges and embraces them with research and dedication. The company philosophy has always been to be one step ahead of the game to make sure we are providing the most up-to-date strategic recommendations to the client.”
<h3 class="case">Proving Strategy</h3>
JSMM compiled a comprehensive roadmap for its team and Twentyseven Global to use. According to Jennings, “We had some keywords research from Steve, but all in all we needed to start from scratch. JSMM completed a research assessment that highlighted the top performing keywords, competitive landscape, influencers, PR opportunities, go-to-market approaches and monitoring. Today, we are still leveraging a lot of these tactics, but we are about to identify a more complete B2B plan to drive in inbound, indirect marketing leads. We won’t be finished with this new strategy until we see new, tangible, inbound leads from social media content.”

Roatch added, “We are optimistic about what the future holds with the new monitoring we are starting to test, reviewing competitors as well as opportunities being tweeted about mobile and software development work from businesses, influencers and media outlets. New initiatives are underway to test new inbound forms of marketing which Valerie is driving.”

Photo of Steve text box testimonial to draw attention to it
<div id="case">“We have accomplished a lot in a short amount of time, but there is a lot more work to be completed. We are very excited to be working with JSMM and look forward to another great year. Valerie has been involved since day 1, and I think she believes in the future of Twentyseven Global as much as I do. It’s nice to have that type of commitment from Valerie and her staff. Hiring JSMM was one of our better decisions to date. Our brand awareness is way up, as is our revenue and deal flow. There is no way I could have matched the the breadth and depth of JSMM by hiring my own marketing staff and even if I could, it would have been vastly more expensive. Valerie and her staff have exceeded my expectations, but they won’t stop there--they are constantly proactive in bringing us new ideas to help us stay a step ahead.”</div>

<h3 class="case">How Did We Accomplish Success</h3>
JSMM drove in major results in a short amount of time by using tried and true social media marketing strategies that the company employs as a turnkey, successful business model for B2B and B2C clients. The company also leverages the art of online storytelling as well as quantifiable metrics to understand the changing dynamics of the online world. JSMM is proud to be working with the talented team over at Twentyseven Global and has the upmost respect for its leadership. The company will begin phase two testing in the next few weeks and looks forward to the continued SEO success along with new data-driven results by adding monitoring technologies, PR strategies via Twitter and white papers.

<h3 class="case">About JSMM</h3>
JSMM is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. JSMM creates comprehensive social media marketing, mobile, Web videos and website design and development strategies. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, healthcare and real estate (www.jenningssocialmedia.com).