I tracked down the “march count” to a marketing firm called OneCount that “delivers relevant content, advertising and messaging against both behavior and identity.” (http://www.one-count.com/nc/home.html)

They are listed as having created this Google form: (https://docs.google.com/forms/d/e/1FAIpQLScIIGtId565sImsyA2OAE1XhmmHDQIF6vI3O-lnBpQ8g5ljLQ/viewform?entry.1203126472)

The form itself appears as a bit.ly link (http://bit.ly/marchers) if you text the shortcode 89800.

Until recently this shortcode was used for sending promotional SMS spam.

OneCount is owned by a marketing company called "GCN Media" officially located at 194 Main Street in Norwalk CT - it appears to be a low-rent office rental in an industrial park.

They are making an effort to appear as if the organizers of the count are a generic "social good" organization called "It's Time" which is currently apologizing for "confusion" regarding the effort they made to make the count appear official (it isn't.)

I am having a hard time verifying that It's Time is anything other than a phantom organization with a minimal sock-puppet internet presence (for example, although the people listed on their board seem real, I can't find any links FROM them TO "It's Time" only the other way around... The organization supposedly held a conference, but there's no social media documentation of it (photos or tweets) from anything other than the official account. The twitter account appears as if it's been on Twitter since May 2014 and the content seems "on brand" but points to possible front and network of sock puppets: https://twitter.com/ItsTimeNetwork

In any case this is all sketchy as fuck. Do not text personal data, involvement, to random numbers.