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- Elements Of Design:
- Line:
- Lines can be straight or curved
- Color:
- Color Definitions:
- Hue is another word for color
- Chroma is the intensity or purity of color
- Tint is a color mixed with white
- Tone is a color mixed with gray
- Shade is a color mixed with black
- Color and Contrast:
- Using color can enhance or detract from a composition.
- Color wheels help determines which colors are in greatest contrast.
- Color Wheels:
- The primary colors are Red, Blue and Yellow
- Analogous colors are colors that are ajacent on the color wheel
- Complementary colors are colors opposite to each other on the color wheel
- Color in Design:
- Use color to label or show hierarchy
- Use color to represent or imitate reality
- Use color to unify, seperate and or emphisize
- Use color to decorate
- Use color consistently
- Shape:
- Shapes are enclosed objects which can be created by line, or color and value changes which define their edges
- Geometric Shapes:
- Triangles, squares, rectangles, circles are regular and structured
- Natural Shapes:
- Animals, plants, and humans - irregular and fluid
- Abstract Shapes:
- Simplified versions of natural shapes
- Texture:
- Texture is the surface look of an object created by varying dark and light areas
- Roughness
- Smoothness
- Depth
- Principles of Design:
- The ways in which design elements are used together
- Movement:
- The use of lines, color and repitition to create toe illusion of motion
- Curved forms or lines
- Repitition of geometric norms
- Fuzzy lines or outlines
- Lines:
- Lines can indicate motion or direction (ripple)
- Balance:
- The act of comparing or estimating two things, one against the other and the contrast between:
- Empty space and filled space
- Text and images
- Color and no colors and different colors
- Textures against flat colors
- Symmetrical
- Asymmetrical
- Radial symmetry
- Symmetrical or formal balance:
- Can usually identify 1 to 3 lines of symmetry
- Horizontal
- Vertical
- Diagonal
- Emphasis:
- To express with particular stress or force
- The correct balance of composition or color that produces a harmonious effect
- Unity:
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