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  1. Skype – Originally Sky-Peer-to Peer, then Skyper, and finally Skype.
  2. IKEA – An acronym from the founder’s name and the Swedish village in which he grew up: Ingvar Kamprad, Elmtaryd Agunnaryd.
  3. Lego – A combination of the Danish phrase leg godt, which means play well. Lego also happens to mean I put together in Latin, but the company claims that it’s merely coincidence
  4. Reebok – An alternate spelling of rhebok, which is an African antelope. They found the name in a South African version of a dictionary.
  5. Hotmail – Sabeer Bhatia and Jack Smith wanted a name that included mail. They settled on Hotmail because it included the letters HTML which is the programming language they used to create the site.
  6. BlackBerry – They wanted to steer clear of the term email because that word increased clients’ blood pressure. So they chose BlackBerry because the device’s buttons looked like seeds, the word is pleasing to the ear, and the device was black.
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  9. Re-Name the DAR
  10. A rose by any other name....
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  12. We offer a comprehensive assessment on marketers' data designed to summarize the quality of their database as well as uncover targeting and segmentation patterns across data sets in one report.  
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  14. What would YOU re-name the Data Assessment Report?