while($row = mysql_fetch_array($result)){
      $content .= '
          <div class="content cols-1 points">
            <h3>Points</h3>
            <span>
              <b class="points_1" data-points="'.$row['p_1'].'"></b>
              <b class="points_2" data-points="'.$row['p_2'].'"></b>
              <b class="points_3" data-points="'.$row['p_3'].'"></b>
              <b class="points_4" data-points="'.$row['p_4'].'"></b>
            </span>
          </div>
        ';
}

$content.= '
    <script type="text/javascript">
      $(".points b").click(function(){
        setDots(this);
      })
    </script>
';

echo $content;