to» Mom
IRST we leamed Volk-
stagen sold ll mil-
lion diesel cars specif-
ically designed to conceal
deadly No): emissions.
Now we're told another
800.000 have been cough-
ing up faulty readings of
carbon dioxide - the very
thing more than 80 world
leaders are addressing at
climate talks in Paris this
month.
It's hard to imagine a
more damaging scandal.
lhis is a company that built
its modern brand on effl-
ciency. engineering and
warm fun-1y feelings (think
flower vases built into VW
bugs and commercials of
dear friends driving under
the spell of Nick Drake’s
Pink Moon). Deception.
pollution, and lung cancer:
These do not inspire warm
and fuzzy feelings.
Since the scandal empt-
ed. Volkswagen has lost al-
most half its market value.
and prices for its cars are
dropping. To avoid losing a
generation of enthusiasts.
there are three things the
company must do to tow it.
self from the muck:
I Come clean. If there are
more problems out there,
blksxragen needs to find
and disclose them immediy
ately. A long, slow trickle is
worse than a big Confession.
I Fix the problems. Cus-
tomers bought \blkswagens
thinking they were zippy.
gm W fuelaeflicient. emironmen.
lo frnd orld disclose lhem tally friendly vehicles. Fix
MW the cars to be just that. or
offer refunds.
I Customers bought I Beat Tesla.
Volkswagen;

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