$pattern ="/<p><img(.*?)alignnone size-full(.*?)src=\"(.*?)\"(.*?)><\/p><blockquote><p style=\"text-align: (.*?)\;\">(.*?)<\/p><\/blockquote>/i";
        $replacement = '<div class="pic-frame"><div class="size-full" style="background-image: url($3);"><div class="text-layer $7"><div class="text-frame">$8<\/div><\/div></div></div>';
        $content = preg_replace($pattern, $replacement, $content);


        $pattern ="/<p><img(.*?)alignnone size-full(.*?)src=\"(.*?)\"(.*?)><\/p>/i";
        $replacement = '<div class="image-frame"><div class="size-full" style="background-image: url($3);"></div></div>';
        $content = preg_replace($pattern, $replacement, $content);