<div class="services">
                <ul>
                    <li class="general"><a href="" title="" >General</a></li>
                    <li><a href="" title="" >Marketing and Brand Strategy</a></li>
                    <li><a href="" title="" >Events and Launches at Exhibitions</a></li>
                        <li><a href="" title="" >PR / Press releases,</a></li>
                    <li><a href="" title="" >Distribution and sales</a></li>
                    <li><a href="" title="" >Media and social media</a></li?
                </ul>
            </div>

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    .services ul li:hover{ list-style-type: none; background: #efefef; line-height: 47px; border-top: 1px solid white; font-size: 12pt; }
    .services ul ul:hover >a{ list-style-type: none; background: #efefef; line-height: 47px; border-top: 1px solid white; font-size: 12pt;  }
    .services ul li a{ width:100%; color: black; padding: 0 12px; font-family: 'Lora', serif; font-size: 12pt; text-decoration: none;background-color:#ffffff }
    .services ul li a:hover{ width:100%; color: black; padding: 0 12px; font-family: 'Lora', serif; font-size: 12pt; text-decoration: none;background-color:#efefef; }

.services ul { display: block; padding: 0; margin: 0; }
    .services ul li{ list-style-type: none; background: #ffffff; line-height: 47px; border-top: 1px solid white; font-size: 12pt; width:350px  }
    .services ul li:hover{ list-style-type: none; background: #efefef; line-height: 47px; border-top: 1px solid white; font-size: 12pt; }
    .services ul ul:hover >a{ list-style-type: none; background: #efefef; line-height: 47px; border-top: 1px solid white; font-size: 12pt;  }
    .services ul li a{ width:100%; color: black; padding: 0 12px; font-family: 'Lora', serif; font-size: 12pt; text-decoration: none; }
    .services ul li a:hover{ width:100%; color: black; padding: 0 12px; font-family: 'Lora', serif; font-size: 12pt; text-decoration: none;background-color:#efefef; }

.services ul { display: block; padding: 0; margin: 0; }
    .services ul li{ list-style-type: none; background: #ffffff; line-height: 47px; border-top: 1px solid white; font-size: 12pt; width:350px  }
    .services ul li:hover{ list-style-type: none; background: #efefef; line-height: 47px; border-top: 1px solid white; font-size: 12pt; }
    .services ul ul:hover >a{ list-style-type: none; background: #efefef; line-height: 47px; border-top: 1px solid white; font-size: 12pt;  }
    .services ul li a{ width:100%; color: black; padding: 0 12px; font-family: 'Lora', serif; font-size: 12pt; text-decoration: none;}
    .services ul li a:hover{ width:100%; color: black; padding: 0 12px; font-family: 'Lora', serif; font-size: 12pt; text-decoration: none; }