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  1. News Release – Wednesday, 28th March 2012 – For Immediate Release
  2.  
  3.  
  4. Canterbury named “UK’s No.1 Gadget City”: study
  5.  
  6. Canterbury beats Bath and Stoke-on-Trent to gadget city crown.
  7. Average spend on gadgets per year per person in UK is £994.
  8.  
  9. Biggest spending region of the UK is the Midlands.
  10.  
  11.  
  12.  
  13. The average annual amount a person spends on gadgets in the UK may seem high at £994 but this is less than half the amount spent by new technology fans in Canterbury reveals a study.
  14.  
  15. Canterbury (average of £1,916) easily beat Bath (£1,586) into second place and Stoke-on-Trent (£1,480) into third to be named the “UK’s No.1 Gadget City” in a study of householders from UK cities.
  16.  
  17. The UK ranking comes from a poll of 1,100 responses carried out by Explori.com on behalf of The Gadget Show Live which runs from the 11th-15th April at the NEC. www.gadgetshowlive.net
  18.  
  19. The study also shows that, above all, the biggest spending region for gadgets in the UK is the Midlands with 5 cities in the top 20.
  20.  
  21. According to Sally Bent, Marketing Manager for The Gadget Show Live our passion for gadgetry is, if anything, on the increase: “The figures don’t surprise me. The standard of must-have technology is increasing all the time as is amount of exciting products on offer.”
  22.  
  23.  
  24.  
  25. BIGGEST SPENDING ‘GADGET CITIES’ IN THE UK
  26. Rank
  27. City
  28. Average spend
  29.  
  30. 1.
  31. Canterbury
  32. £1,916
  33.  
  34. 2.
  35. Bath
  36. £1,586
  37.  
  38. 3.
  39. Stoke-on-Trent
  40. £1,480
  41.  
  42. 4.
  43. Wolverhampton
  44. £1,356
  45.  
  46. 5.
  47. Exeter
  48. £1,326
  49.  
  50. 6.
  51. Newport
  52. £1,291
  53.  
  54. 7.
  55. Lincoln
  56. £1,283
  57.  
  58. 8.
  59. Chester
  60. £1,269
  61.  
  62. 9.
  63. Edinburgh
  64. £1,253
  65.  
  66. 10.
  67. Liverpool
  68. £1,201
  69.  
  70.  
  71.  
  72. UK’S BIGGEST SPENDING GADGET REGIONS
  73. Rank
  74. Region
  75.  
  76.  
  77. 1.
  78. Midlands
  79.  
  80.  
  81. 2.
  82. London
  83.  
  84.  
  85. 3.
  86. Wales
  87.  
  88.  
  89. 4.
  90. Scotland
  91.  
  92.  
  93. 5.
  94. South West
  95.  
  96.  
  97.  
  98. -ends-
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