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- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {

        static NSString *Custom = @"CustomCell";

        rowEvent = [arrayEvents objectAtIndex:indexPath.row];

        CustomCell *cell = (CustomCell *)[tableView dequeueReusableCellWithIdentifier:Custom];

        if (cell == nil) {

                UIViewController *c = [[[UIViewController alloc] initWithNibName:Custom bundle:nil] autorelease];
                cell = (CustomCell *)c.view;
        }

        cell.label.text = rowEvent.title;
        cell.labelDate.text = [NSString stringWithFormat:@"%@, %@", rowEvent.category, rowEvent.date];
        cell.labelLocation.text = rowEvent.place;

        UIView* backgroundView = [[UIView alloc] initWithFrame:CGRectZero  ];
        UIImage* bgImage = [UIImage imageNamed:@"EventCellBackground.png"];

        backgroundView.backgroundColor = [[[UIColor alloc] initWithPatternImage: bgImage] autorelease];
        cell.backgroundView = backgroundView;


        [backgroundView release];

    return cell;
}