NEVER FIX SOMETHING THAT ISN'T BROKEN

BUT.. A big but, ALWAYS OPTIMIZE


CURRENT SITUATION
- TRAFFIC
- SALES / CONVERSION

Targeting
- Email Addresses of previous clients (Lookalike Audience)
- Mobile Numbers of previous clients (Lookalike Audience)
- All Frequent Travellers
- OFWs
- The Rest of PH
- Professions
- Schools
-

Domestic - Perfect Target OFWs

How Do We Grow?
2 Things: EIther we Increase Traffic or Optimize Conversion Rate

- If we're making 5-10 (or average of 7.5) bookings per day from approximately
100 inquiries, what if we can tweak our sales funnel and get a 30% increase without
paying for more traffic? That translates to 1.2M increase in monthly Gross Sales.

Conversion - Desired Result
Conversion Rate - Percentage of People that does your desired result
Conversion Leaks - Drop in Conversion Rate Every Additional Step the Customer Takes

Conversion Rate Optimization
 - Examine Sales Funnel, What Happens when a customer inquires? Do we follow up?
 - how often do we make follow up calls / emails?
 - What are the traits of clients that make bookings?
 - How do we open conversation?
 - Do we reply to comments?
 - How long does it take for us to respond?
 - What signs are we looking for before we decide to close the deal?
 - Do we ask for referrals?
 - Do we ask for client reviews?

LIST DOWN WHAT WE CAN IMPROVE ON
LIST DOWN OUR NEXT LEVEL / ACTION



GROWTH THRU TRAFFIC GENERATION

Traffic Sources:
- Google
- Facebook
- Youtube
- Twitter
- Instagram
- Pinterest
- Forums

We only have to master / prioritize 2: GOOGLE and FACEBOOK

GOOGLE
- SEO
	- Show ICON Suggested Terms
	- Show Organic Results
	- Show Palawan Related Terms with Buying Intent
- SEM
	- Show Palawan Related Terms with Buying Intent
	- Show Costs
	- Sample Costing



GRN
- Happy Tourist
- ICONQUERPH
- ORM
- SEO / SEM

MADAM
- ABOEX TRAVEL
- *To Upsell ORM