MKT 447 Week 5 Learning Team Final Advertising Campaign Pres

 The file MKT 447 Week 5 Final Exam includes the right answers on these questions:


 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is:


 2. Which of the following is the best example of a tangible good?


 3. In commercials for Wal-Mart, satisfied customers explain why they like to shop at the retail store. The people in these commercials describe how Wal-Mart provides a one-stop shopping place for them and how they like saving time as well as money by shopping at Wal-Mart. In terms of the message dimensions, the Wal-Mart ad is an example of a(n) _______message.


 4. The magazine Fancy Cats is designed to satisfy the needs of cat lovers who want to learn how to better care for their cats. Cat lovers are the magazine's:


 5. One of the most basic functions of _____is to identify products and their source and to differentiate them from others.


 6. In the late 1980s and early 1990s, a growing affluence and sophistication of the consuming public characterized the marketing world of this time period. This trend was led by:


 7. It is no longer enough in marketing and advertising to just produce outstanding products and commercials. Marketers must use_____, which is a merging of all their marketing communications with everything else they do.


 8. For manufacturers, the best way to beat the competition is to:


 9. When the city of Pensacola, Florida, advertises itself as "the perfectplace for the perfect Florida vacation", it is using:


 10. Revlon funds the Revlon/UCLA Women's Cancer Research Program. In addition, the cosmetics company supports the National Women's Cancer Research Alliance and the


 National Breast Cancer Coalition. Revlon is committing to helping women get healthy and stay that way and is thusly:


 11. In advertising business has evolved into four distinct groups which are:


 12. After almost twenty years of operation, Fenton Hardware is going out of business because it can no longer compete with the national chain do-it-yourself stores. What kind of advertising will its owner most likely use to get rid of the last of the store's inventory?


 13. Assume the Ralph Lauren Home Collection sends a ready-made advertisement to a regional magazine published in Alabama, and the magazine publisher inserts the name, address, and phone number of a local department store chain that carries the bed linens,


 glassware, and dinnerware. Ralph Lauren pays 75 percent of the cost of running the ad. The department store pays the other 25 percent. This is an example of:


 14. Most advertisers break into international marketing by:


 15. When the advertising agency of Guinn Haskian purchased a large amount of television time for its customers' commercials from WSM-TV, the agency received 15 percent of the gross amount charged by the TV station. The 15 percent:


 16. Niagara makes a non-starch spray for easy ironing of soft knots and washable silks. The ad says the non-starch spray is "for clothes that feel as good as they look." Niagara is using _____segmentation


 17. Home builders are using_____segmentation to target people over 55 with homes that have wheelchair-friendly door widths, lever door handles, roll-ou

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