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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'purchase', // name of the event. In this case, it always must be purchase
- user_data:{
- em: 'email', // user email
- fn:'first_name', // user firstname
- ln:'last_name', // user lastaname
- ph:'phone_number', // user phone number
- user_id: '1234abc1', // unique user_id
- street: 'street', // user street
- house_number: 'house number', // user house number
- ct: 'city', // user city
- st: 'state', // user state
- zp: 'zipcode', // user zipcode
- country: 'country' // user country
- },
- ecommerce: {
- currency: 'EUR',
- value: 29.98, // order total (price of all products + shipping). If you want, it can be only price of all products
- tax: 3.00, // tax
- shipping: 5.00, // shipping costs
- affiliation: 'My online shop', // affiliation (e.g. affiliate id, name of the store, etc.)
- transaction_id: 'abc123', // transaction id
- coupon: 'ENDOFSUMMER', // if coupon was applied to the order, include it here
- items: [{ // an array with all products
- item_name: 'Product 1', // insert an actual product name
- item_id: 'product1', // insert an actual product ID
- price: 11.99, // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'brand A', // insert an actual product brand
- item_category: 'Apparel', // insert an actual product top-level category
- item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
- item_variant: 'Blue', // insert an actual product variant
- quantity: '1', // product quantity
- item_coupon: 'SUMMER20' // if a coupon was applied not to the entire order but to one product, use item_coupon
- },{
- item_name: 'Product 2',
- item_id: 'product2',
- price: 12.99,
- item_brand: 'Brand B',
- item_category: 'Category B',
- item_variant: 'Yellow',
- quantity: '1'
- }]
- }
- });
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