NFJMEDIA

View_item_list - MS.IS

Dec 7th, 2023 (edited)
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'view_item_list',              // name of the event. In this case, it always must be view_item_list
  4.   ecommerce: {                         
  5.     items: [{                           // an array where all currently viewed products must be included
  6.       item_name: 'Product 1',           // insert an actual product name
  7.       item_id: 'product1',              // insert an actual product ID
  8.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  9.       item_brand: 'brand A',            // insert an actual product price
  10.       item_category: 'Apparel',         // insert an actual product top-level category
  11.       item_category2: 'T-shirt',        // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  12.       item_variant: 'Blue',             // insert an actual product variant
  13.       item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
  14.       item_list_id: 'search_results',   // insert the list id where the product is currently displayed
  15.       index: 1,                         // insert product's position in that list
  16.       quantity: '1'                     // product quantity. In case of view_item_list, it will usually be equal to 1
  17.     },{
  18.       item_name: 'Product 2',
  19.       item_id: 'product2',
  20.       price: '12.99',
  21.       item_brand: 'Brand B',
  22.       item_category: 'Category B',
  23.       item_variant: 'Yellow',
  24.       item_list_name: 'Search results',
  25.       item_list_id: 'search_results',
  26.       index: 2,
  27.       quantity: '1'
  28.     }]
  29.   }
  30. });
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